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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCaso HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Desde 8,20 €
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Productos, mercados e instituciones financieras. Una introducción
Martínez Abascal, EduardoNota técnica FN-340FinanzasSe pretende aclarar la terminología sobre productos, mercados e instituciones financieras. Se exponen los principales conceptos que afectan al mercado monetario, de capitales, crediticio y de divisas.Desde 8,20 €
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Bank and Non-Bank Financing
Álvarez, E.; Martínez Abascal, EduardoNota técnica FN-405-EFinanzasDesde 8,20 €
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Who Owns the Whale (Abridged)
Teixeira, Thales S.; Bell, David E.Caso HBS-515108-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Desde 8,20 €
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Who Owns the Whale
Teixeira, Thales S.; Bell, David E.Caso HBS-515107-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Desde 8,20 €
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Financiación bancaria y parabancaria
Álvarez, E.; Martínez Abascal, EduardoNota técnica FN-405FinanzasIntroducción a los principales instrumentos de financiación bancaria y parabancaria: descuento comercial, línea de crédito, préstamo, aval, financiación de exportaciones, leasing, factoring y capital riesgo. En cada instrumento se incluye: concepto, características, ejemplo de funcionamiento y costes. Se aportan datos sobre la importancia de cada uno deestos instrumentos en la financiación de las empresas españolas. Para utilizar en cursos de fin...Desde 8,20 €
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Digital Transformation at Brazilian Retailer Magazine Luiza
Teixeira, Thales S.; Guissoni, Leandro; Veludo-de-Oliveira, Tania ModestoCaso HBS-519009-EMarketingBy late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations of digital transformation. What was unclear in his mind was whether he should act as a tech company and grow as fast as possible (e.g., high double digits) or be more conservative and grow sales at a financially healthy rate, like traditional retailers did (e.g., single digits). The primary way e-retai...Desde 8,20 €
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Exercises in Investment Project Analysis
Martínez Abascal, EduardoEjercicio FE-36-EFinanzasExercises to practice the main tools for Investment Project Analysis explained in technical note FN-517-E Investment Project Analysis.Desde 8,20 €
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Sell Direct-to-Consumer or Through Amazon? (HBR Case Study and Commentary)
Teixeira, Thales S.Artículo HBS-R1902M-EDirección estratégicaFor a company that's trying to reach more customers, selling on Amazon might seem to be a no-brainer. But there are plenty of risks: A firm might get dragged into a price war with low-cost competitors, and Amazon, not the firm, will own the data on customers--and could use it to create its own competing products. In this fictional case study, the head of marketing at a young e-bike maker thinks through the pros and cons of selling on Amazon and o...Desde 8,20 €
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Vidal Case Resolved: Practical Case for Financial Operatives
Martínez Abascal, EduardoNota técnica FN-529-EFinanzasThis note provides an example of financial analysis, diagnosis and forecasting, as applied to the case "Vidal e Hijos" (F-540). The note should serve to clear up any remaining doubts after students have tried to resolve the case by themselves. The note deals with the following main issues: Business analysis; income statement analysis; balance sheet analysis; diagnosis; income statement and balance sheet forecast; and action plans.Desde 8,20 €