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European Retail Inc. (C)
Rahnema Alavi, Ahmad; Tàpies, Josep; Vázquez- Dodero, Juan CarlosCaso C-668Contabilidad y controlVéase caso (A)Desde 5,74 €
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Vet Center (C): Un socio... ¿Para qué
Rahnema Alavi, Ahmad; Vázquez- Dodero, Juan CarlosCaso C-678Contabilidad y controlEl caso, es el tercero de una serie de tres casos sobre la historia del Sr. Vet, un joven recien graduado en la Facultad de Veterinaria, que decide montar su propio negocio. Siete años después, empieza a plantearse si le convendría tener un socio,para poder realizar sus planes de expansión del negocio. Como paso previo, el Sr. Vet, quiere saber cuanto vale su negocio.Desde 5,74 €
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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaNota del Instructor DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Desde 0,00 €
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Retail Relay (C)
Wilcox, Ronald T.; Venkatesan, RajkumarCaso DARDEN-M-0868-EMarketingThis short case serves as an epilogue to the A and B cases. Specializing in local organic meat and produce, Retail Relay has developed a new business model for online grocery shopping and delivery. Relay could tell from its customer-level purchase data that many of its existing customers were purchasing some grocery products from other vendors. Relay therefore developed a heuristic to categorize customers as active or churned. It could then explo...Desde 5,74 €
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Tackling Low Completion Rates-A Compare.com Conundrum (C)
Venkatesan, Rajkumar; Craddock, Jenny; Brodie, KyleCaso DARDEN-M-0949-EMarketingThis is the third of a three-part case series. These three cases were designed to be taught in sequence. In 2016 Andrew Rose, CEO of Compare.com, an online price comparison website for car insurance shoppers, faced a troubling problem. Completion rates for the site’s detailed online questionnaire were at an alarming low. Site visitors, increasingly accessing the site on mobile devices, were proving they did not have the time or incentive to answe...Desde 5,74 €
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Vet Center (A): Así empezó...
Rahnema Alavi, Ahmad; Vázquez- Dodero, Juan Carlos; Weber, EricCaso C-672Contabilidad y controlEl caso presenta la historia de un joven recien graduado en la Facultad de Veterinaria, que decide montar su propia clínica veterinaria. Cinco años después y ya habiendo conseguido un apreciable desarrollo del negocio, empieza a plantearse algunas cuestiones e inquietudes referentes a la gestión de su empresa.Desde 8,20 €
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SVEDKA Vodka (C): Marketing Mix in the Vodka Industry
Farris, Paul W.; Venkatesan, RajkumarCaso DARDEN-M-0803-EMarketingSuitable for both MBA and undergraduate-level courses such as "Integrated Marketing Communications," this is the third case in the series that traces a product from idea to established, successful brand.Desde 5,74 €
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SVEDKA Vodka (C): Marketing Mix in the Vodka Industry - Teaching Note
Venkatesan, Rajkumar; Farris, Paul W.; Cucric, DusanNota del Instructor DARDEN-M-0803TN-EMarketingTeaching note for product M-0803Desde 0,00 €
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Tackling Low Completion Rates-A Compare.com Conundrum (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Craddock, JennyNota del Instructor DARDEN-M-0947TN-EMarketingTeaching note for product M-0947Desde 0,00 €
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European Retail Inc. (B)
Rahnema Alavi, Ahmad; Tàpies, Josep; Vázquez- Dodero, Juan CarlosCaso C-667Contabilidad y controlVéase caso (A)Desde 5,74 €