Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Matutano Vending
López-Barrena L.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-1015-EMarketingDesde 8,20 €
-
Flamagás, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-689-EMarketingDesde 8,20 €
-
Reactivos Clínicos, S.A.
Martincich, M.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-700-EMarketingDesde 8,20 €
-
Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Caso M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Desde 8,20 €
-
Tecalum - Poland
Wyszomierski, Marcin; Parés Canalias, Francisco; Renart, Lluís G.Caso M-1174-EMarketingIn November 2003, only a few months before the planned enlargement of the European Union through the accession of ten Central and Eastern European and Mediterranean countries, the Tecalex-Tecalum group has to decide whether or not to enter the Polish market. Its decision will be based largely on a marketing research report produced the previous summer. The company must also decide on the best penetration strategy. One option is to set up an alumi...Desde 8,20 €
-
Producton Torolandia, S.A.
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-676-EMarketingDesde 8,20 €
-
Nestlé Spain: The Red Box
Parés Canalias, Francisco; Renart, Lluís G.Caso M-1080-EMarketingUp to 1988, Nestlé España, S.A. had a 45% market share in boxed chocolates in Spain. This leadership position was reinforced in 1988 with the acquisition of Rowntree ("After Eight" and "Quality Street") and Perugina ("Baci"). But it was subsequently strongly challenged when, in September 1989, Ferrero aggressively launched Ferrero Rocher in Spain. In spite of Nestlé's marketing efforts, Ferrero made strong gains in market share. At the end of 199...Desde 8,20 €
-
Comercio Internacional para el Habitat, S.A. (B)
Guillén, F. J.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-758-EMarketingDesde 5,74 €
-
Comercio Internacional del Vino, S.A.
Alvo, R.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-788-EMarketingDesde 8,20 €
-
Comercio Internacional para el Habitat, S.A. (A)
Lopetegui G.; Parés Canalias, Francisco; Renart, Lluís G.Caso M-679-EMarketingDesde 8,20 €