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Imaginarium - Teaching Note
Renart, Lluís G.Nota del Instructor MT-25-EMarketingNote prepared as an aid to instructors in the classroom use of case M-1173-E Imaginarium.Desde 0,00 €
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Smith & Nephew - Innovex - Teaching Note
Renart, Lluís G.Nota del Instructor MT-23-EMarketingTeaching note prepared as an aid to instructors in the classroom use of the case M-1092-E Smith & Nephew - Innovex.Desde 0,00 €
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Wetteren-Lloveras - Teaching Note
Renart, Lluís G.Nota del Instructor MT-6-EMarketing(Case M-827). Use is restricted to Academic Institutions.Desde 0,00 €
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Troll-AEG - Teaching Note
Renart, Lluís G.Nota del Instructor MT-14-EMarketing(Case M-890). Use is restricted to Academic Institutions.Desde 0,00 €
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Iluminum, S.A. - Teaching Note
Renart, Lluís G.Nota del Instructor MT-9-EMarketing(Case M-678). Use is restricted to Academic Institutions.Desde 0,00 €
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Hewlett-Packard: Designjet Online - Teaching Note
Renart, Lluís G.Nota del Instructor MT-22-EMarketingIn September 1997, the Marketing Manager of the HP Barcelona Division (HP-BCD) has to decide whether or not to set up a new dedicated Internet web page. Its purpose would be to create a new direct and interactive relationship marketing link with the already existing 500,000 end users (installed base) of their large-format inkjet printers, located in any country of the world. At that time, HP-BCD had only about 50,000 of them registered. The case ...Desde 0,00 €
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Chupa Chups Vending: "Choose your flavor" - Teaching Note
Renart, Lluís G.Nota del Instructor MT-24-EMarketingThis is a teaching note to accompany the case "Chupa Chups Vending: Choose your flavor". As described in the case, a former Chupa Chups executive is offered the opportunity to become the worldwide freelance agent to sell a new vending machine, dedicated to selling the world famous Chupa Chups lollipops. Before accepting, Andrew must evaluate the potential worldwide sales of these new vending machines. To do this, he must develop a global marketin...Desde 0,00 €