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Airbus Industrie
Bell, J.; Berge, P.; Gallo, Miguel Ángel; Nueno, PedroCaso P-583-EServicios y operacionesAirbus Industrie is a field research case obtained from interviews in the headquarters of the company in Toulouse as well as in some of the partner companies (particularly in CASA). The case describes the history, operations, programmes and future plans of the company. Certain emphasis is put on the many shareholders in this project. Airbus Industrie is a macro-project and one of the purposes of the case is to make possible the discussion and stu...Desde 8,20 €
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Juguetes Martí, S.A.
Gallo Y.; Gallo, Miguel ÁngelCaso DG-1221-EDirección estratégicaDesde 8,20 €
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Castañer, S.A.
Gallo, Miguel Ángel; Nueno, José Luis; Segarra, José AntonioCaso M-677-EMarketingDesde 8,20 €
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Julliet et Godard
Gallo, Miguel Ángel; Tomaselli, SalvatoreCaso DG-1151-EDirección estratégicaDesde 8,20 €
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Emilio Sastre
Gallo, Miguel Ángel; Mozo, EnriqueCaso DG-1007-EDirección estratégicaThis case describes some of the directions taken by an MED student in the first few years of his career, following his incorporation into a family group of companies. It explains the process by which he joins the group, the problems he faces with an established manager who he has to work with, his "inclusion" in the family and in the higher levels of power, the birth of his "psychological contract" with the company, and its subsequent repercussio...Desde 8,20 €