Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
Avery, Jill; Israeli, Ayelet; von Maur, EmmaCaso HBS-521070-EMarketingTHE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women's fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on her style preferences, size, and budget. When a woman downloaded THE YES app, she embarked upon an interactive shopping journey that leveraged a fun, easy, gamified user experience ...Desde 8,20 €
-
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI), Teaching Note
Israeli, Ayelet; Avery, JillNota del Instructor HBS-521097-EMarketingTeaching note for case 521070.Desde 0,00 €
-
Is the U.S. Market Cheap or Expensive
Estrada, JavierCaso F-917-EFinanzasKirstin Gibbs suspected the phone call was about to come. It was early April 2016, and with the first quarter just behind them, Andrew Eichmann did in fact call. Given their previous exchange of e mails, she knew that Andrew wanted to meet and had just one question in mind: Is the U.S. market cheap or expensive? Right, like the question had an easy answer.Desde 8,20 €
-
Hilton Hotels, Corp.
Estrada, JavierCaso F-711-EFinanzasThis is an introductoy case to the issue of company valuation. It introduces two rather-simple models, such as the dividend-valuation model and the use of P/E ratios. The pros and cons of the differrent versions of these models are analyzed and discussed. Ideal for an introduccion to stock princing early in a Corporate Finance course.Desde 8,20 €
-
Hilton Hotels, Corp. - Teaching Note
Estrada, JavierNota del Instructor FT-58-EFinanzasTeaching note to accompany case F-711-E.Desde 0,00 €
-
Away: Scaling a DTC Travel Brand
Avery, Jill; Fuller, Joseph B.Caso HBS-520051-EMarketingAway, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three decisions face the founders. Should Away continue to invest in driving growth in suitcases and other travel bags or was it time to begin to expand into other adjacent travel categor...Desde 8,20 €
-
Atlas Investment Management - Teaching Note
Estrada, JavierNota del Instructor FT-60-EFinanzasAid to instructors in the classroom use of case no. F-727-E Atlas Investment Management.Desde 0,00 €
-
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
Avery, Jill; Israeli, AyeletCaso HBS-519011-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating changes to them that will allow th...Desde 8,20 €
-
The Pricing of Internet Stocks (II)
Estrada, JavierNota técnica FN-475-EFinanzasThis note, which complements the note "The Pricing of Internet Stocks" (FN-467-E), addresses the application of the reverse valuation and expected values methods to the valuation of Yahoo!, the leading Internet portal and one of the blue chips of the Internet world. The note concludes by stressing that, regardless of the merits of the new measures designed to assess the value of Internet stocks, the value of any company was, is, and always will b...Desde 8,20 €
-
Hertz & Dollar Thrifty An Introduction to DCF
Estrada, JavierCaso F-940-EFinanzas, Iniciativa emprendedoraThis case examines the process behind Hertz's attempted acquisition of Dollar Thrifty. Hertz Global Holdings (Hertz) is a car and equipment rental company based in Park Ridge, New Jersey. Walter Jacobs started the company in 1918 in Chicago and sold it in 1923 to John Hertz, who renamed it Hertz Drive-Ur-Self System. Over time Hertz went through several owners and has been publicly trading on the New York Stock Exchange since November 2006. The c...Desde 8,20 €