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Portfolio Planning at CIBA-GEIGY and the Newport Investment Proposal (Spanish version)
Collis, David J.; Johnson, ElizabethCaso HBS-719S09Dirección estratégicaCovers the history of portfolio planning at CIBA-GEIGY, a leading Swiss chemical and pharmaceutical company, beginning with the introduction of the process in the mid-1980s. The discussion extends to the application of portfolio planning techniques to a specific investment proposal: the comprehensive modernization of a plant dedicated to the production of high-quality specialty pigments.Desde 8,20 €
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Capturing Confectionery (B) (Spanish version)
Collis, David J.; Stuart, Toby; Smith, TroyCaso HBS-708S46Dirección estratégicaIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the a...Desde 5,74 €
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Cadbury Schweppes: Capturing Confectionery (B)
Collis, David J.; Stuart, Toby; Smith, TroyCaso HBS-708454-EDirección estratégicaIn late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a strategic perspective, the (A) case provides brief histories of the two companies; traces the global confectionery industry, focusing especially on chocolate and gum; and details the a...Desde 5,74 €
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La fusión de Banca Popolare (A)
Stein, Guido; Cuadrado, Marta; Cano, EnriqueCaso DPO-312Ética empresarial y Responsabilidad Social Corporativa, Gobierno corporativosesión extraordinaria que se desarrollaría durante tres jornadas en el oeste del país. Aunque llevaban varios meses escuchando comentarios acerca de la posible fusión, de ser finalmente cierta, nadie pensaba que se produciría tan pronto, y menos aún antes del cierre del año fiscal. Las cifras bailaban y las advertencias sobre despidos y cierres de oficinas eran la comidilla entre los empleados. A media mañana, Massimo leyó detenidamente la nota...Desde 8,20 €
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The Fusion of Banca Popolare (A)
Stein, Guido; Cuadrado, Marta; Cano, EnriqueCaso DPO-312-EÉtica empresarial y Responsabilidad Social Corporativa, Gobierno corporativoRiccardo Paderi, director of organization and operations, was in a meeting with other directors of the Bank. They had been convened only a few days before to an extraordinary meeting over three days in the western region of the country. Although they had been hearing comments about the possible merger for some months now, should they prove to be true, no one thought the merger would occur so soon and certainly not before the end of the financial ...Desde 8,20 €
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Florián Coute: un EMBA en apuros (A)
Stein, Guido; Pin Arboledas, José Ramón; Cuadrado, MartaCaso DPO-292Liderazgo y Dirección de personasEn octubre de 2011, Florián se planteaba qué hacer y hacia dónde dirigir su carrera profesional. Su situación laboral era incómoda. Su puesto de trabajo en Infraestructuras Brasileñas (IB), una empresa pública del sector aeronáutico con sede en São Paulo, le garantizaba una cómoda estabilidad laboral. Su afán por crecer profesionalmente y enfrentarse a nuevos retos le llevó a empezar un Executive MBA (EMBA) en una escuela de negocios en enero de ...Desde 8,20 €
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Florián Coute: An EMBA at an Impasse (A)
Stein, Guido; Pin Arboledas, José Ramón; Cuadrado, MartaCaso DPO-292-ELiderazgo y Dirección de personasIn October 2011 Florián was pondering his next step and the direction his career should take. The situation at work was awkward. His position at Infraestructuras Brasileñas (IB), a state-owned aeronautical company based in São Paolo, was a guarantee of comfortable, stable employment. In January 2012, eager to grow professionally and seek out new challenges, Florián started an Executive MBA (EMBA) at a business school. The EMBA was part-time and s...Desde 8,20 €