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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCaso HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Desde 8,20 €
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An Approach to Structuring Venture Investments
Claflin T. M.; Johnson, RobNota técnica EN-7-EIniciativa emprendedora, Innovación y cambioThe note describes a specific structure for financings for early-stage private companies.Desde 8,20 €
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Un enfoque sobre la estructuración de las inversiones de capital riesgo
Claflin T. M.; Johnson, RobNota técnica EN-7Iniciativa emprendedora, Innovación y cambioEsta nota describe una estructura específica para la financiación de empresas privadas en fase inicial.Desde 8,20 €
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Who Owns the Whale (Abridged)
Teixeira, Thales S.; Bell, David E.Caso HBS-515108-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Desde 8,20 €
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Who Owns the Whale
Teixeira, Thales S.; Bell, David E.Caso HBS-515107-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Desde 8,20 €
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Invenio Ltd.
Johnson, RobCaso E-221-EThe case describes the start-up and development of a company backed by venture capitalists and a corporate shareholder. When the company acquires a competitor, differences in objectives between the venture capital shareholders and the corporate shareholder begin to surface and are exacerbated when the lead venture capital investor ultimately wants to sell the company. It also provides insights into the impact of legal documents in venture capital...Desde 8,20 €
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Nordic Technologies AB
Johnson, RobCaso E-224-EFinanzasThe case describes the terms of an offer from a Scandinavian venture capital firm for second-round financing for an early-stage silicon chip technology company in Sweden. This case is an updated version of E-100-E with the same title and from the same author.Desde 8,20 €
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Rent a bike (A-B-C) - Teaching Note
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobNota del Instructor FT-63-EFinanzasNote prepared as an aid to instructors in the classroom use of cases F-770-E, F-771-E and F-772-E, Rent a bike (A), (B) and (C).Desde 0,00 €
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Nordic Technologies AB - Teaching Note
Johnson, RobNota del Instructor ET-56-EFinanzasThe case describes the terms of an offer to provide second-round financing for an early-stage technology company in Sweden. This case is an updated version of the E-100-E with the same title and from the same author.Desde 0,00 €
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Beltren
Johnson, RobCaso E-222-EFinanzas, Iniciativa emprendedora, Innovación y cambioJean-Mar Chardon, of Sofina Ventures, was at his computer, looking at alternative ways to structure financing round by his venture capital firm in Beltren, the developer of an innovative medical instrument used in spinal surgery. This case is based on the case E-143-E with the same title from the same author.Desde 8,20 €