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Nike Europe - Teaching Note
Joachimsthaler, Erich A.Nota del Instructor MT-15-EMarketing(Case M-1009-E). Use is restricted to Academic Institutions.Desde 0,00 €
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (B)
Hickman, E.; Joachimsthaler, Erich A.Caso M-927-EMarketingProvides detailed market information about East Germany as a background for the decisions that have to be made in the (A) case (M-926-E).Desde 5,74 €
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Robert Krups GMBH & Co. KG: Brand Transfer into East Germany (A)
Hickman, E.; Joachimsthaler, Erich A.Caso M-926-EMarketingCase deals with the issues that make a brand strong e.g. positioning, product characteristics, advertising and product presentation strategy, etc.; measures of a brand's strength e.g. awareness, perceived quality reputation, etc. The management issue is how to transfer these brand attributes to the newly opened east european market and indeed, to decide which specific brands will actually appeal to this new set of consumers.Desde 8,20 €
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The Nestlé Buitoni Case Story: The House that Mamma Built
Hickman, E.; Joachimsthaler, Erich A.Caso M-953-EMarketingAfter Nestlé acquired Buitoni in 1988, it decided to make pasta and Italian food a core part of its overall food strategy with the aim of making Buitoni the leading brand worldwide of authentic Italian food. The case provides historical data on Buitoni leading up to its acquisition in 1988. And it provides a detailed account of Nestlé's marketing decisions regarding Buitoni thereafter. Specifically, the case provides information as to how Nestlé ...Desde 8,20 €
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Invenio Ltd.
Johnson, RobCaso E-221-EThe case describes the start-up and development of a company backed by venture capitalists and a corporate shareholder. When the company acquires a competitor, differences in objectives between the venture capital shareholders and the corporate shareholder begin to surface and are exacerbated when the lead venture capital investor ultimately wants to sell the company. It also provides insights into the impact of legal documents in venture capital...Desde 8,20 €
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Nordic Technologies AB
Johnson, RobCaso E-224-EFinanzasThe case describes the terms of an offer from a Scandinavian venture capital firm for second-round financing for an early-stage silicon chip technology company in Sweden. This case is an updated version of E-100-E with the same title and from the same author.Desde 8,20 €
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Rent a bike (A-B-C) - Teaching Note
Fuhrmann T.; Liechtenstein, Heinrich; Johnson, RobNota del Instructor FT-63-EFinanzasNote prepared as an aid to instructors in the classroom use of cases F-770-E, F-771-E and F-772-E, Rent a bike (A), (B) and (C).Desde 0,00 €
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Häagen-Dazs Ice Cream (A & B) - Teaching Note
Joachimsthaler, Erich A.Nota del Instructor MT-12-EMarketing(Cases M-967-E and M-968-E). Use is restricted to Academic Institutions.Desde 0,00 €
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Nordic Technologies AB - Teaching Note
Johnson, RobNota del Instructor ET-56-EFinanzasThe case describes the terms of an offer to provide second-round financing for an early-stage technology company in Sweden. This case is an updated version of the E-100-E with the same title and from the same author.Desde 0,00 €
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Beltren
Johnson, RobCaso E-222-EFinanzas, Iniciativa emprendedora, Innovación y cambioJean-Mar Chardon, of Sofina Ventures, was at his computer, looking at alternative ways to structure financing round by his venture capital firm in Beltren, the developer of an innovative medical instrument used in spinal surgery. This case is based on the case E-143-E with the same title from the same author.Desde 8,20 €