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Las dificultades del cambio: el modelo de Seguridad Social nicaragüense en transición
La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCaso P-1009Servicios y operacionesUn consultor contratado para preparar un informe examinando la viabilidad de la aplicación de un esquema similar al del MSP (Modelo de Salud Provisional, ya funcionando dentro del INSS - Instituto Nicaragüense de Seguridad Social) a poblaciones pobres no cubiertas por el INSS, llega a la conclusión que el esquema aún no puede ser transferido ya que puede requerir mejoras urgentes e importantes. El caso describe el progreso del MSP: crecimiento de...Desde 8,20 €
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Contratación gubernamental de ONGs a gran escala para extender los servicios básicos de salud a las poblaciones pobres de Guatemala
Nieves I.; La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCaso P-1006Servicios y operacionesEl caso presenta la situación del Programa de Extensión de Cobertura de Servicios Básicos - PECSB en Guatemala a principios del 2000. En sus tres años de existencia el programa ha demostrado su éxito al atraer un gran número de ONGs para colaborar con el Gobierno en la extensión de la cobertura de servicios de salud a poblaciones pobres e indígenas que habitan en áreas rurales. El nuevo gobierno se cuestiona la necesidad de transformar los «conve...Desde 8,20 €
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Broadband and Video Games: Playing and Winning Together
Bradley, Stephen P.; Bartlett, NancyCaso HBS-708440-EDirección estratégicaThis note examines the relationship between video gaming devices (console, handhelds, mobile and PC) and gaming software development. The impact of broadband, wireless technologies and other innovations are also presented.Desde 8,20 €
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Welcome to a Wireless World
Bradley, Stephen P.; Bartlett, NancyCaso HBS-709445-EDirección estratégicaWireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies and popular applications noting companies that are positioned to capture the value engendered by them.Desde 8,20 €
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Book Publishing in 2010
Bradley, Stephen P.; Bartlett, NancyCaso HBS-711419-EDirección estratégicaLegacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the digital book market is discussed. Also includes a general overview of book publishing including the K-12 and College market.Desde 8,20 €
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Social Networks: The Portals of Web 2.0
Bradley, Stephen P.; Bartlett, NancyCaso HBS-708488-ETecnologías de la informaciónSocial networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace, Facebook, and YouTube. We also discuss recent trends and strategies stemming from the social network phenomena including widgets and online advertising.Desde 8,20 €
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Television Competes for a Digital Audience
Bradley, Stephen P.; Bartlett, NancyCaso HBS-710476-EDirección estratégicaIn the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption.Desde 8,20 €
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Everyone and Everything is Online
Bradley, Stephen P.; Bartlett, NancyCaso HBS-711494-EDirección estratégicaThe twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in record numbers, spending a greater percentage of their time, and conducting more and more activities including communications, learning, entertainment, and social interaction. Digita...Desde 8,20 €
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News in the Digital World: Who Pays
Bradley, Stephen P.; Bartlett, NancyCaso HBS-710456-EDirección estratégicaModels to monetizing news in the digital landscape which is real-time, searchable, sharable, multi-sourced, anytime, any screen were emerging in 2010. Could content creators get people to pay for what they watched, read, listened to, and shared online? Were news aggregators riding on the backs of the new content generators? Or were they providing a new stream of audience directly to new sites which needed to create innovative models to monetize t...Desde 8,20 €
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Large-Scale Government Contracting of NGOs to Extend Basic Health Services to Poor Populations in Guatemala
Nieves I.; La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCaso P-1006-EServicios y operacionesThe case discusses the situation of the Basic Services Coverage Extension Program (PECSB) in Guatemala at the beginning of 2000. During its three years of existence, the program has proven to be successful in persuading a large number of NGOs to work with the government in extending health services coverage to poor native populations living in rural areas. The new government is wondering whether the existing "agreements" should be upgraded to con...Desde 8,20 €