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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A), (B), and (C) - Teaching Note
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraNota del Instructor DARDEN-M-0959TN-EMarketingTeaching note for product M-0959Desde 0,00 €
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCaso DARDEN-M-0959MarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two hiDesde 8,20 €
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Purchasing
Marhuenda M. J.; Munoz-Seca, BeatrizNota técnica PN-314-EServicios y operacionesDesde 8,20 €
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Process Design
Marhuenda M. J.; Munoz-Seca, BeatrizNota técnica PN-315-EServicios y operacionesDesde 8,20 €
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Desing to BAS
Marhuenda M. J.; Munoz-Seca, BeatrizNota técnica PN-341-EServicios y operacionesDesde 8,20 €
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The Service Chain
Marhuenda M. J.; Munoz-Seca, BeatrizNota técnica PN-312-EServicios y operacionesDesde 8,20 €
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCaso DARDEN-M-0959-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Desde 8,20 €
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Logistics
Marhuenda M. J.; Munoz-Seca, BeatrizNota técnica PN-313-EServicios y operacionesDesde 8,20 €
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Herramientas para la implementación del ciclo básico de control
Marhuenda M. J.; Munoz-Seca, BeatrizNota técnica PN-351Servicios y operacionesSe describen algunas herramientas de la literatura de la calidad, organizadas para la implementación del CBC. Esta nota técnica debe ser leída después de la PN-352, «Garantía de calidad». (Also available in English).Desde 8,20 €
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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (C)
Cian, Luca; Craddock, Jenny; Krishna, Aradhna; Cervai, SaraCaso DARDEN-M-0961-EMarketingThis is a three-part, disguised case series. In June 2009, Diana Zanzi was hired by Ventoso Ship Supply, an Italian sailboat manufacturer, to help them understand their boats’ puzzling selling patterns. Zanzi was informed that sales rates for two higher-end boat models were especially odd. Despite one’s superior technical specifications, speed, amenities, and overall value-for-money, their higher end models were hard to sell. However, a lower-qua...Desde 5,74 €