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Quimera: Making Sustainability Happen
Rosenberg, Mike; Moreno, Victoria C.Caso SM-1588-EIniciativa emprendedoraQuimera is a Spanish start-up firm that was founded in 2009 by Javier De Rocafort. It aims to overcome the financial constraints associated with the development of sustainable projects in the areas of mobility and energy. Within the relatively new category of the "environmental goods and services sector," Quimera uses a business model where fixed assets are nearly irrelevant and networks are at its core. This case gives students the opportunity t...Desde 8,20 €
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Operational Sustainability: From Vision to Strategy at Henkel
Rosenberg, Mike; Moreno, Victoria C.Caso SM-1603-EDirección estratégica, Ética empresarial y Responsabilidad Social CorporativaIn 2011, Henkel launched its latest sustainability strategy, Factor 3. It links sustainability to sales performance and resource efficiency. The case presents the evolution of Henkel's approach to sustainability over a 50-year period and the challenges faced by Charlotte Kuszewsky, a line manager who must balance the sustainability targets with an increasingly difficult business situation, due to the financial crisis in Europe.Desde 8,20 €