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Eurofragance: Tapping Into the Halal Market
Abdel Samad, Wissam; Ribera, AlbertoCaso SM-1575-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, MarketingEurofragance is a family-owned company specializing in fragrances and flavors for perfumery, personal hygiene and food. About 80% of its production is exported, reaching customers in over 40 countries and leading to the opening of subsidiaries in seven emerging markets. This case study focuses on the flavors division. At the start of its activity in Indonesia and Malaysia, the company met with strict regulations on product certification requireme...Desde 8,20 €
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Who Wants to Be a Millionaire Bill Ackman's Big Short of Herbalife
Vandebroek, Tom; Ferraro, Fabrizio; Simon, JanCaso SM-1611-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, FinanzasThis case describes how hedge fund activist Bill Ackman took a $1 billion short position on the shares of the nutrition company Herbalife. Ackman is convinced that Herbalife's business model is essentially a pyramid scheme, rendering it unsustainable as well as illegal. The case describes his arguments and the evidence he builds on. Other hedge fund titans soon took the opposite position on Herbalife, possibly because they fundamentally disagree ...Desde 8,20 €