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CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito
Elvira, Marta; Isabel VillamorCaso SM-1649Dirección estratégica, Innovación y cambio, Liderazgo y Dirección de personasDesde 8,20 €
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YouTube CEO Susan Wojcicki: Can She Deliver Again (Portuguese version, Portugal)
Elvira, Marta; Isabel VillamorCaso SM-1649-PPDirección estratégica, Innovación y cambio, Liderazgo y Dirección de personasIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Desde 8,20 €
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Who Wants to Be a Millionaire Bill Ackman's Big Short of Herbalife
Vandebroek, Tom; Ferraro, Fabrizio; Simon, JanCaso SM-1611-EDirección estratégica, Ética empresarial y Responsabilidad Social Corporativa, FinanzasThis case describes how hedge fund activist Bill Ackman took a $1 billion short position on the shares of the nutrition company Herbalife. Ackman is convinced that Herbalife's business model is essentially a pyramid scheme, rendering it unsustainable as well as illegal. The case describes his arguments and the evidence he builds on. Other hedge fund titans soon took the opposite position on Herbalife, possibly because they fundamentally disagree ...Desde 8,20 €