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Repsol and YPF (A): A Perfect Marriage?
Shotts, K; Casey, K; Melvin, SCaso SGSB-P90A-EEconomíaBack in 1999, the Spanish oil company Repsol purchased 98 percent of the Argentine oil company YPF’s shares for more than $15 billion and changed its name to Repsol-YPF. At the time, the New York Times said the deal “appears to be a perfect marriage” and asked, “Repsol-YPF: As Good as It Gets?” However, on April 16, 2012, that “perfect marriage” was effectively annulled when Argentine president Cristina Fernández de Kirchner announced that her go...Desde 8,20 €
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Repsol and YPF (B): Considering Options
Shotts, K; Casey, K; Melvin, SCaso SGSB-P90B-EEconomíaBack in 1999, the Spanish oil company Repsol purchased 98 percent of the Argentine oil company YPF’s shares for more than $15 billion and changed its name to Repsol-YPF. At the time, the New York Times said the deal “appears to be a perfect marriage” and asked, “Repsol-YPF: As Good as It Gets?” However, on April 16, 2012, that “perfect marriage” was effectively annulled when Argentine president Cristina Fernández de Kirchner announced that her go...Desde 5,74 €
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Repsol and YPF (C): Recovering Value
Shotts, K; Casey, K; Melvin, SCaso SGSB-P90C-EEconomíaBack in 1999, the Spanish oil company Repsol purchased 98 percent of the Argentine oil company YPF’s shares for more than $15 billion and changed its name to Repsol-YPF. At the time, the New York Times said the deal “appears to be a perfect marriage” and asked, “Repsol-YPF: As Good as It Gets?” However, on April 16, 2012, that “perfect marriage” was effectively annulled when Argentine president Cristina Fernández de Kirchner announced that her go...Desde 5,74 €
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Gokaldas Exports (A): The Challenge of Change
Bloom, N; Van, Reenen, J; Melvin, SCaso SGSB-SM213A-EDirección estratégicaGokaldas Exports was a family-owned business founded in 1979 that had grown into India’s largest apparel exporter by the mid 2000s. Its founder, Jhamandas H. Hinduja, had bequeathed control of the company to three sons, each of whom brought in his own son. By the end of 2004, Gokaldas had 43 factories with 258 production lines scattered in and around the southern India city of Bangalore. It had more than 35,000 workers, which was nearly double ...Desde 8,20 €
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Bonnier News in 2016 and Beyond: Balancing Legacy and Innovation
Burgelman, R; Melvin, SCaso SGSB-SM251-EDirección estratégicaBonnier News was Sweden’s leading media group and a paragon in the nation’s cultural, economic, and political circles. It was one of six divisions of Bonnier AB, a company founded by Gerhard Bonnier in 1804 that remained wholly owned by the Bonnier family, with 8,000 employees and operations in 15 countries. Bonnier News, which published three major papers in Stockholm, Dagens Nyheter, Dagens Industri, and Expressen and the southern Swedish dai...Desde 8,20 €
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Customer Management at Magellan Savings Bank Of Philippines - Teaching Note
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanNota del Instructor IVEY-8B20A038-EMarketingTeaching note for product no. 9B20A038.Desde 0,00 €
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Zerodha: Sustaining a Leadership Position in India
Vipul Kumar Singh; Sandeep PuriCaso IVEY-9B19A048-EDirección estratégica, Iniciativa emprendedora, MarketingIn January 2019, the low-cost brokerage house Zerodha emerged as India’s largest broker by number of customers. From 2014 to 2018, Zerodha's client addition had grown by 200–300 per cent annually; however, the company now needed a strategy to maintain andDesde 8,20 €
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Google: Targeting the Health Care Market with Fitbit
Shamik Debnath; Sandeep Puri; Shalini Joshi; Raul Pelagio RodriguezCaso IVEY-9B21M075-EDirección estratégica, MarketingAlphabet Inc.’s Google LLC (Google) purchased Fitbit Inc. (Fitbit) in November 2019 for US$2.1 billion, marking its foray into health care, and by January 2021, the US Department of Justice was conducting a probe into the Google–Fitbit merger amid FitbitDesde 8,20 €
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lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas - Teaching Note
Jones Mathew; Sujata Khandai; Sandeep PuriNota del Instructor IVEY-W25820-ELiderazgo y Dirección de personas, MarketingTeaching note for product W25819.Desde 0,00 €
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Johnson Controls-Hitachi: Aiming to Consolidate a Market Lead
Sandeep Puri; Shivani Upadhyay; Shubham SharmaCaso IVEY-9B17M082-EDirección estratégica, MarketingAt the beginning of 2017, India was among the top 10 markets for Johnson Controls-Hitachi Air Conditioning India Limited, accounting for around 10 per cent of its revenue. The company was trying to increase its room air conditioner (RAC) market from 11 per cent to 20 per cent by 2020. It was positioned in the premium segment of the RAC market but wanted to enter the popular segment, which was crowded with established players. The company’s focus ...Desde 8,20 €