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HTC Corp. in 2012
Yoffie, David B.; Alcacer, Juan; Kim, ReneeCaso HBS-712423-EDirección estratégicaAfter 15 years of remarkable achievements, Taiwan-based HTC Corp. faced difficult times by 2012. CEO Peter Chou, who drove HTC's transformation from an unknown manufacturer of PDAs for other companies to a well-known global player in smartphones, faced an uncertain and complex environment. Apple's lead in the smartphone and tablet markets, the acquisition of Motorola by Google, the Microsoft-Nokia alliance, the rise of Samsung, and the extensive ...Desde 8,20 €
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Customer Management at Magellan Savings Bank Of Philippines - Teaching Note
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanNota del Instructor IVEY-8B20A038-EMarketingTeaching note for product no. 9B20A038.Desde 0,00 €
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Rovna Dan: The Flat Tax in Slovakia, Teaching Note
Alfaro, Laura; Di Tella, Rafael; Kim, ReneeNota del Instructor HBS-708003-EEconomíaTeaching Note to 707043.Desde 0,00 €
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U.S. Subprime Mortgage Crisis: Policy Reactions (A) and (B), Teaching Note
Alfaro, Laura; Kim, ReneeNota del Instructor HBS-710003-EEconomíaTeaching Note for [708036] and [709045].Desde 0,00 €
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Zerodha: Sustaining a Leadership Position in India
Vipul Kumar Singh; Sandeep PuriCaso IVEY-9B19A048-EDirección estratégica, Iniciativa emprendedora, MarketingIn January 2019, the low-cost brokerage house Zerodha emerged as India’s largest broker by number of customers. From 2014 to 2018, Zerodha's client addition had grown by 200–300 per cent annually; however, the company now needed a strategy to maintain andDesde 8,20 €
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Google: Targeting the Health Care Market with Fitbit
Shamik Debnath; Sandeep Puri; Shalini Joshi; Raul Pelagio RodriguezCaso IVEY-9B21M075-EDirección estratégica, MarketingAlphabet Inc.’s Google LLC (Google) purchased Fitbit Inc. (Fitbit) in November 2019 for US$2.1 billion, marking its foray into health care, and by January 2021, the US Department of Justice was conducting a probe into the Google–Fitbit merger amid FitbitDesde 8,20 €
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Chronology of the Asian Financial Crisis
Alfaro, Laura; Di Tella, Rafael; Kim, ReneeCaso HBS-708001-EFinanzasIn July 1997, Thailand became the first Asian "tiger" economy to abandon its fixed exchange rate system in response to speculative attacks on its currency. Investors started to flee Asia, and the crisis rapidly spread to other countries. Central banks spent billions of dollars to try and defend their currencies, only to seek emergency bailouts from the International Monetary Fund. This case presents a chronology of events that unraveled during th...Desde 8,20 €
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lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas - Teaching Note
Jones Mathew; Sujata Khandai; Sandeep PuriNota del Instructor IVEY-W25820-ELiderazgo y Dirección de personas, MarketingTeaching note for product W25819.Desde 0,00 €
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The First Global Financial Crisis of the 21st Century
Alfaro, Laura; Kim, ReneeCaso HBS-709057-EEconomíaThe global economy was expected to suffer from negative growth for the full year in 2009, a phenomenon not seen since World War II. While the U.S. subprime mortgage disaster was blamed as the original instigator, it was noted that the "global imbalances" of the U.S. current account deficit funded for many years by other nations such as China was also a chief culprit of the crisis as well. Policymakers around the world recognized that the scope an...Desde 8,20 €
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Johnson Controls-Hitachi: Aiming to Consolidate a Market Lead
Sandeep Puri; Shivani Upadhyay; Shubham SharmaCaso IVEY-9B17M082-EDirección estratégica, MarketingAt the beginning of 2017, India was among the top 10 markets for Johnson Controls-Hitachi Air Conditioning India Limited, accounting for around 10 per cent of its revenue. The company was trying to increase its room air conditioner (RAC) market from 11 per cent to 20 per cent by 2020. It was positioned in the premium segment of the RAC market but wanted to enter the popular segment, which was crowded with established players. The company’s focus ...Desde 8,20 €