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Customer Management at Magellan Savings Bank Of Philippines - Teaching Note
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanNota del Instructor IVEY-8B20A038-EMarketingTeaching note for product no. 9B20A038.Desde 0,00 €
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Zerodha: Sustaining a Leadership Position in India
Vipul Kumar Singh; Sandeep PuriCaso IVEY-9B19A048-EDirección estratégica, Iniciativa emprendedora, MarketingIn January 2019, the low-cost brokerage house Zerodha emerged as India’s largest broker by number of customers. From 2014 to 2018, Zerodha's client addition had grown by 200–300 per cent annually; however, the company now needed a strategy to maintain andDesde 8,20 €
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Google: Targeting the Health Care Market with Fitbit
Shamik Debnath; Sandeep Puri; Shalini Joshi; Raul Pelagio RodriguezCaso IVEY-9B21M075-EDirección estratégica, MarketingAlphabet Inc.’s Google LLC (Google) purchased Fitbit Inc. (Fitbit) in November 2019 for US$2.1 billion, marking its foray into health care, and by January 2021, the US Department of Justice was conducting a probe into the Google–Fitbit merger amid FitbitDesde 8,20 €
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lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas - Teaching Note
Jones Mathew; Sujata Khandai; Sandeep PuriNota del Instructor IVEY-W25820-ELiderazgo y Dirección de personas, MarketingTeaching note for product W25819.Desde 0,00 €
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Johnson Controls-Hitachi: Aiming to Consolidate a Market Lead
Sandeep Puri; Shivani Upadhyay; Shubham SharmaCaso IVEY-9B17M082-EDirección estratégica, MarketingAt the beginning of 2017, India was among the top 10 markets for Johnson Controls-Hitachi Air Conditioning India Limited, accounting for around 10 per cent of its revenue. The company was trying to increase its room air conditioner (RAC) market from 11 per cent to 20 per cent by 2020. It was positioned in the premium segment of the RAC market but wanted to enter the popular segment, which was crowded with established players. The company’s focus ...Desde 8,20 €
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High Places Studio (B)
Clyman, Dana R.; Sullivan, Jenelle HammesCaso DARDEN-QA-0547-EAnálisis de decisionesIn the B case, a question arises concerning what type of contract to offer the film's star. Should the studio offer a standard fixed-fee contract, or should it offer a smaller fixed fee plus a percentage of the gross? Moreover, which alternative would the star prefer? See also the A case, UVA-QA-0546.Desde 5,74 €
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Sparta Glass Products
Frey, Sherwood C. Jr.; Clyman, Dana R.Caso DARDEN-QA-0592-EAnálisis de decisionesSparta Glass Products has been losing significant market share over the last several quarters in the non-glare-glass market, with a price 10% above the competition. Lowering the price is under consideration. Unfortunately, fully allocated costs are such that the lower price results in a loss. Issues to be discussed and analyses to be conducted include the relevant costs for the decision and the reactions from competitors.Desde 8,20 €
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Birch Resources (A)
Clyman, Dana R.; Spillane, JenniferCaso DARDEN-QA-0579-EAnálisis de decisionesBirch Resources has been offered a "farm-out" deal to drill a well in Terrebonne Parish, Louisiana. It also has the option, if the well is successful, to drill a second well two years later. The A case focuses on the decision of whether or not to accept the deal, which requires the company to value the embedded option. The B case allows Birch the additional option of waiting an extra two years to decide whether or not to drill the second well. Va...Desde 8,20 €
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Birch Resources (B)
Clyman, Dana R.; Spillane, JenniferCaso DARDEN-QA-0580-EAnálisis de decisionesThis two-part series is designed provide an advanced simulation modeling exercise within reach of the average MBA student on a topic of great interest. The A case provides this. The B case allows an even more challenging experience for more sophisticated members of the class. Birch Resources has been offered a "farm-out" deal to drill a well in Terrebonne Parish, Louisiana. It also has the option, if the well is successful, to drill a second well...Desde 5,74 €
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Emergency Vehicle Positioning, Inc.
Clyman, Dana R.Caso DARDEN-QA-0512-EAnálisis de decisionesEmergency Vehicle Positioning, Inc. (EVPI), has developed a satellite-based tracking system that continuously updates and displays the location of every vehicle in its network. A recently signed contract presents new technical challenges that may make the normally installed system inadequate. While it is possible to augment the system so that it will definitely work, doing so would entail considerable cost. This case is a modified version of "I...Desde 8,20 €