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Customer Management at Magellan Savings Bank Of Philippines - Teaching Note
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanNota del Instructor IVEY-8B20A038-EMarketingTeaching note for product no. 9B20A038.Desde 0,00 €
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Zerodha: Sustaining a Leadership Position in India
Vipul Kumar Singh; Sandeep PuriCaso IVEY-9B19A048-EDirección estratégica, Iniciativa emprendedora, MarketingIn January 2019, the low-cost brokerage house Zerodha emerged as India’s largest broker by number of customers. From 2014 to 2018, Zerodha's client addition had grown by 200–300 per cent annually; however, the company now needed a strategy to maintain andDesde 8,20 €
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Google: Targeting the Health Care Market with Fitbit
Shamik Debnath; Sandeep Puri; Shalini Joshi; Raul Pelagio RodriguezCaso IVEY-9B21M075-EDirección estratégica, MarketingAlphabet Inc.’s Google LLC (Google) purchased Fitbit Inc. (Fitbit) in November 2019 for US$2.1 billion, marking its foray into health care, and by January 2021, the US Department of Justice was conducting a probe into the Google–Fitbit merger amid FitbitDesde 8,20 €
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lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas - Teaching Note
Jones Mathew; Sujata Khandai; Sandeep PuriNota del Instructor IVEY-W25820-ELiderazgo y Dirección de personas, MarketingTeaching note for product W25819.Desde 0,00 €
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Johnson Controls-Hitachi: Aiming to Consolidate a Market Lead
Sandeep Puri; Shivani Upadhyay; Shubham SharmaCaso IVEY-9B17M082-EDirección estratégica, MarketingAt the beginning of 2017, India was among the top 10 markets for Johnson Controls-Hitachi Air Conditioning India Limited, accounting for around 10 per cent of its revenue. The company was trying to increase its room air conditioner (RAC) market from 11 per cent to 20 per cent by 2020. It was positioned in the premium segment of the RAC market but wanted to enter the popular segment, which was crowded with established players. The company’s focus ...Desde 8,20 €
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Starbucks: Schultz Back in the Brew - Teaching Note
Snell, Scott A.; Yemen, GerryNota del Instructor DARDEN-OB-0970TN-ELiderazgo y Dirección de personasTeaching note for product OB-0970Desde 0,00 €
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Introduction to Strategy
Lenox, Michael; Liedtka, Jeanne M.; Snell, Scott A.; Harris, Jared D.Nota técnica DARDEN-S-0183-EDirección estratégicaStrategy is complex, requiring clarity about organizational objectives as well as the variety of external forces-competitive, economic, and technological-that come into play. Ultimately, strategy is an integrative exercise. This technical note provides a concise basis for a comprehensive discussion of strategic concerns.Desde 8,20 €
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Starbucks: Schultz Back in the Brew
Snell, Scott A.; Lemley, AmyCaso DARDEN-OB-0970-ELiderazgo y Dirección de personasCan the return of its founding CEO turn a lagging Starbucks around? Howard Shultz must map a strategy that addresses the company's decreasing sales and perhaps too rapid growth. Had the previous CEO's efforts to streamline operations compromised the Starbucks experience or was a changing economy to blame? Schultz considers whether to close existing stores, slow U.S. growth while expanding overseas, and improve the customer experience, which he be...Desde 8,20 €
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mcgarrybowen
Snell, Scott A.; Yemen, Gerry; Keevil, AdrianCaso DARDEN-S-0187-EDirección estratégicaSuitable for MBA, EMBA, GEMBA, and executive education courses, this field based case offers an opportunity to examine the scalability of a successful American advertising agency globally. In eight years, mcgarrybowen had become the lead agency for several big advertisers. The agency’s calling card was its reputation for being collaborative, reflected in the way the agency’s name was written-no spaces between the names. As part of a global expans...Desde 8,20 €
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Chalhoub Group: Transforming the Luxury Retailer
Snell, Scott A.Caso DARDEN-S-0319-EDirección estratégicaFrom a single boutique in Damascus, Syria, in 1955, the Chalhoub Group had grown by 2019 to operate more than 650 luxury retail stores in 14 countries throughout the Middle East and North Africa. By blending its knowledge of luxury and its unique Middle East expertise, the Group had built a powerhouse of brands, enjoyed a reputation for excellent service with all its partners, and offered a differentiated retail experience to its customers in the...Desde 8,20 €