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Customer Management at Magellan Savings Bank Of Philippines - Teaching Note
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanNota del Instructor IVEY-8B20A038-EMarketingTeaching note for product no. 9B20A038.Desde 0,00 €
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Zerodha: Sustaining a Leadership Position in India
Vipul Kumar Singh; Sandeep PuriCaso IVEY-9B19A048-EDirección estratégica, Iniciativa emprendedora, MarketingIn January 2019, the low-cost brokerage house Zerodha emerged as India’s largest broker by number of customers. From 2014 to 2018, Zerodha's client addition had grown by 200–300 per cent annually; however, the company now needed a strategy to maintain andDesde 8,20 €
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Google: Targeting the Health Care Market with Fitbit
Shamik Debnath; Sandeep Puri; Shalini Joshi; Raul Pelagio RodriguezCaso IVEY-9B21M075-EDirección estratégica, MarketingAlphabet Inc.’s Google LLC (Google) purchased Fitbit Inc. (Fitbit) in November 2019 for US$2.1 billion, marking its foray into health care, and by January 2021, the US Department of Justice was conducting a probe into the Google–Fitbit merger amid FitbitDesde 8,20 €
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lebua: A Thai Luxury Hotel’s Post-Pandemic Dilemmas - Teaching Note
Jones Mathew; Sujata Khandai; Sandeep PuriNota del Instructor IVEY-W25820-ELiderazgo y Dirección de personas, MarketingTeaching note for product W25819.Desde 0,00 €
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Johnson Controls-Hitachi: Aiming to Consolidate a Market Lead
Sandeep Puri; Shivani Upadhyay; Shubham SharmaCaso IVEY-9B17M082-EDirección estratégica, MarketingAt the beginning of 2017, India was among the top 10 markets for Johnson Controls-Hitachi Air Conditioning India Limited, accounting for around 10 per cent of its revenue. The company was trying to increase its room air conditioner (RAC) market from 11 per cent to 20 per cent by 2020. It was positioned in the premium segment of the RAC market but wanted to enter the popular segment, which was crowded with established players. The company’s focus ...Desde 8,20 €
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Wal-Mart China: Tian Tian Pingjia - Teaching Note
Weiss, Elliott N.; Li, Wei; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OM-1472TN-EServicios y operacionesTeaching note for product OM-1472Desde 0,00 €
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Factory #539: China Star Technology Electronics Ltd. (A) and (B) - Teaching Note
Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OM-1473TN-EServicios y operacionesTeaching note for product OM-1473Desde 0,00 €
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Owen Rankin at J&J and the Olympic Games: Let the Games Begin (A) and (B) - Teaching Note
Simko, Paul J.; Modica, Marc W.; Yemen, GerryNota del Instructor DARDEN-OB-1070TN-ELiderazgo y Dirección de personasTeaching note for product OB-1070Desde 0,00 €
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Da "Final" Click?
Modica, Marc W.Caso DARDEN-QA-0653-EAnálisis de decisionesA famous rap group is suffering from success-finally quite profitable, they experience infighting over egos, leadership, and marketing. Having put all their effort into making the big time, how would they now survive the turmoil of celebrity? Who would take the lead? How would they rebuild the band? What would their next step be?Desde 8,20 €
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Wal-Mart China: Tian Tian Pingjia
Weiss, Elliott N.; Simko, Paul J.; Modica, Marc W.; Li, Wei; Yemen, GerryCaso DARDEN-OM-1472-EServicios y operacionesHaving taken stock of where the division was, Scott Price, Wal-Mart China's interim CEO, wanted to lay the groundwork to be able to hand over the reins to the new CEO with an idea of where it was headed. At the end of his assignment, Price would like to leave a report with recommendations that would help position the next leader to be even more successful. What did day-to-day operations look like in 2012? Was there urgency anywhere along the line...Desde 8,20 €