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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCaso IVEY-9B15A035-EDirección estratégica, MarketingIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Desde 8,20 €
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SF Express: Data Wars
Xin (Shane) Wang; Jiaxin (Crystal) Wang; Willow YangCaso IVEY-9B18E012-EDirección estratégica, Tecnologías de la informaciónSF Express Group Co. Ltd. (SF Express) was a leading express delivery and logistics solutions provider in China. In May 2017, SF Express became involved in a dispute with the logistics-tracking platform Cainiao Network Technology (Cainiao), which was controlled by Alibaba Group Holding Limited. SF Express and Cainiao were the two largest players in China’s express delivery market. The dispute, which involved an SF Express–affiliated smart package...Desde 8,20 €
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Fitbit: The Business about Wrist - Teaching Note
Xiaoke Xu; Xin (Shane) WangNota del Instructor IVEY-8B16A012-EMarketingTeaching Note for product 9B16A012.Desde 0,00 €
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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangEjercicio IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Desde 8,20 €
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Naked Retreats: Evolution of a Brand - Teaching Note
Huimin Tan; Xin (Shane) Wang; Fang Wan; Daiwei WuNota del Instructor IVEY-8B18A059-EMarketingTeaching note for product 9B18A059.Desde 0,00 €
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SF Express: Data Wars - Teaching Note
Xin (Shane) Wang; Neil Bendle; Jiaxin (Crystal) Wang; Willow YangNota del Instructor IVEY-8B18E012-ETecnologías de la informaciónTeaching note for product 9B18E012.Desde 0,00 €
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Fitbit: The Business about Wrist
Xiaoke Xu; Xin (Shane) WangCaso IVEY-9B16A012-EMarketingOn August 3, 2015, Fitbit, Inc.’s (Fitbit) stock price hit an all-time high of $50.99. A few months earlier, when Fitbit went public on June 18, it had opened on its first day of trading at a price of $30.40 — 52 per cent higher than its initial public offering price. As what appeared to be the most successful initial public offering of the year, Fitbit attracted significant attention and inevitably drew controversy as well. Some investors saw gr...Desde 8,20 €
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China Eastern's World-Class Dream: Shanghai-Based Globalization
Jie Li; Xin (Shane) WangCaso IVEY-9B19A057-EDirección estratégica, MarketingAs one of China’s top three major state-owned air transportation companies, China Eastern Airlines Corporation Limited (China Eastern) had built an international brand image with a global influence. With the airline’s unique Shanghai-based globalization,Desde 8,20 €
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Blockchain: A New Solution for Supply Chain Integrity
Xin (Shane) Wang; Xin Xu; Min PanCaso IVEY-9B16D026-EServicios y operacionesIn 2016, blockchain, the technological innovation behind the cryptocurrency bitcoin, was gaining traction as companies began to integrate blockchain-based technology into their existing business models. While blockchain technology was still in its infancy, it could potentially transform the US$40 trillion global supply-chain industry. Ultimately, the emergence of blockchain would challenge market positioning in established businesses. Some advant...Desde 8,20 €
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Uber: Managing a Ride in China
Xiaoke Xu; Xin (Shane) Wang; Neil BendleCaso IVEY-9B15A047-EDirección estratégica, MarketingAs the ride-sharing app, Uber, expands into China, it is confronted by government regulatory concerns and local competition, while also facing opportunities generated by a fast-growing emerging market and aided by local collaborators. Uber endeavours to take the lead in the market, but, as the newcomer, it needs to make many decisions. The case study highlights China’s online chauffeuring market and the challenges facing Uber. As students attempt...Desde 8,20 €