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Tantan: Love at Right Swipe - Teaching Note
Kersi Antia; Amanda ChanNota del Instructor IVEY-8B17A001-EMarketingTeaching note for product 9B17A001.Desde 0,00 €
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The WestJet Christmas Miracle (B)
Kersi Antia; Ramasastry ChandrasekharCaso IVEY-9B14A027-EMarketingSupplement to 9B14A026.Desde 5,74 €
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The WestJet Christmas Miracle (A)
Kersi Antia; Ramasastry ChandrasekharCaso IVEY-9B14A026-EMarketingWestJet, Canada’s second largest national airline, is preparing to launch a social media initiative to coincide with the year-end holiday season. As the company’s executive vice-president (Sales, Marketing and Guest Experience) reviews the plan, he is seeking answers to three questions. Does the proposed initiative fit or mismatch with WestJet’s brand image? Will the initiative deepen or dilute the engagement the airline currently enjoys with its...Desde 8,20 €
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Clearly: Organizing for Omnichannel Retailing
Kersi Antia; Ramasastry ChandrasekharCaso IVEY-9B17A025-EMarketingIn mid-January 2017, at the Vancouver head office of Clearly, Canada’s leading online optical products company, the chief executive officer was reviewing plans for the company’s participation in an upcoming international eyewear exhibition. The event provided more than 1,000 optical companies with an opportunity to showcase their latest offerings. The worldwide market for eyewear was growing, and customers were increasingly turning to online reta...Desde 8,20 €
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Indochino: Achieving Growth with Bricks and Clicks - Teaching Note
Kersi Antia; Ramasastry ChandrasekharNota del Instructor IVEY-8B20A018-EMarketingTeaching note for product 9B20A018.Desde 0,00 €
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Clearly: Organizing for Omnichannel Retailing - Teaching Note
Kersi Antia; Ramasastry ChandrasekharNota del Instructor IVEY-8B17A025-EMarketingTeaching note for product 9B17A025.Desde 0,00 €
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Medtronic plc: Combating the Grey Market
Kersi Antia; Vivek AstvanshCaso IVEY-9B16A003-EDirección estratégica, MarketingIn September 2015, the marketing manager of the Advanced Surgical Solutions Division at Medtronic plc (Medtronic), Kingdom of Saudi Arabia (KSA), weighs his options as to how best to respond to yet another instance of “grey marketing,” that is, the unauthorized distribution of genuine branded products. The rampant parallel importation of one of Medtronics’ best-selling products—LigaSure Vessel Sealing instruments—has resulted in a much smaller-th...Desde 8,20 €
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Indochino: Achieving Growth with Bricks and Clicks
Kersi Antia; Ramasastry ChandrasekharCaso IVEY-9B20A018-EIniciativa emprendedora, MarketingIn June 2019, the chief executive officer of a Canadian menswear enterprise was examining his options mid-way through a five-year growth plan. The strategy involved a three-fold mandate: reinforce the company’s value proposition, rapidly scale up marketing, and transition to omnichannel retailing. What has worked well for the company and how does the strategy need to be refined so the company meets its goals?Desde 8,20 €
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Zheng Shan Tea Company: Growing the Home Market - Teaching Note
Baoheng Wang; Kersi Antia; Vivek AstvanshNota del Instructor IVEY-8B16A013-EMarketingTeaching Note for product 9B16A013.Desde 0,00 €
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Xiamen Airlines: Bracing for Impact
Wiefen Zhuang; Yongquan Lan; Zhaowei Miao; Kersi Antia; Moeen ButtCaso IVEY-9B15A015-EDirección estratégica, MarketingOn March 31, 2014, the vice-president of Sales & Marketing at Xiamen Airlines Co. Ltd. (XiamenAir) was reviewing the minutes of the month-end meeting with his team. The meeting had focused mainly on the rapid spread of high-speed rail in China, especially along the popular and profitable routes served by his company. The new train service might become an indirect, albeit potent source of competition, redirecting existing passenger volume from air...Desde 8,20 €