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C-Power: Harnessing the Power of the Ocean
Wilcox, Ronald T.Caso DARDEN-M-1034-EMarketingDespite the predictability and power of wave energy, by 2022, there was not a single industry-standard technology for converting wave energy to electricity. A new company, C-Power, had developed a product designed to generate levels of power from wave energy that could compete with solar, wind, and fossil-fuel power sources. In 2016, it began a contract with the US government to develop a reliable wave-based power source for deep-sea fiber-optic ...Desde 8,20 €
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J. C. Penney: The "Think Big" Strategy
Farris, Paul W.; Thompson, Sylvie; Wilcox, Ronald T.Caso DARDEN-M-0841-EMarketingThis case is used in Darden's required EMBA first-year Marketing course. It can also be used in course modules covering Pricing or Brand Management. In the case. a financial analyst considers a presentation by an investor in J. C. Penney and the implications of the company’s turnaround strategy. This case provides an alternative approach to the market positioning discussion in the two-part case, “J. C. Penney: Reinventing Fair and Square Deals (...Desde 8,20 €
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Parsons Brinckerhoff: The Second Avenue Subway (C)
Wilcox, Ronald T.; Santos, Carlos MichaelCaso DARDEN-M-0795-EMarketingCan a company base a major proposal on its good reputation, history with the client, and a perspective that differs from that client’s own? Emphasizing both its engineering capability and 80 years’ experience, Parsons Brinckerhoff spends one year and $1 million preparing a proposal to build a $17 billion subway line. Competition from four equally qualified firms is stiff, but PB is sure its history and top-level Metropolitan Transit Authority con...Desde 5,74 €
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J. C. Penney: Reinventing Fair and Square Deals (A)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCaso DARDEN-M-0835-EMarketingThe new CEO and the new president of the J. C. Penney Company, Inc. (JCP), invigorate the company with a new pricing strategy based on “Everyday Fair Prices.” Is the initial market reaction an indication of likely success? This first part of a two-part case contextualizes the initiative and provides a means of exploring differentiation in an evolving market.Desde 8,20 €
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ArcelorMittal (C)
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B10M003-EDirección estratégicaFrom the perspectives of the senior executive of Mittal and the senior executive of Arcelor, this case looks at post-merger integration. As with many mergers, the ArcelorMittal merger was touted as a merger of equals. Unlike most, it was actually managed as such and it worked. The case series looks at three critical decision points (one for each case) and challenges that the two senior executives faced from the line organization during the execut...Desde 5,74 €
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Retail Relay (C)
Wilcox, Ronald T.; Venkatesan, RajkumarCaso DARDEN-M-0868-EMarketingThis short case serves as an epilogue to the A and B cases. Specializing in local organic meat and produce, Retail Relay has developed a new business model for online grocery shopping and delivery. Relay could tell from its customer-level purchase data that many of its existing customers were purchasing some grocery products from other vendors. Relay therefore developed a heuristic to categorize customers as active or churned. It could then explo...Desde 5,74 €
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TVO: Leading Transformational Change (C)
Gerard Seijts; Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B18M113-EDirección estratégicaSupplement to TVO: Leading Transformation Change (A)Desde 5,74 €
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J. C. Penney: Reinventing Fair and Square Deals (B)
Farris, Paul W.; Wilcox, Ronald T.; Thompson, SylvieCaso DARDEN-M-0836-EMarketingIn this second part of a two-part case, the results of an innovative new pricing strategy for a venerated department store are reviewed and its positioning going forward is explored.Desde 5,74 €
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Gowlings LLP: Canadian Legal Services Firm Going International
Brian C. Pinkham; Ramasastry ChandrasekharCaso IVEY-9B16M190-EDirección estratégicaIn February 2014, the chairman and chief executive officer of the third-largest law firm in Canada, Gowlings LLP, was examining his options for taking the firm global. On the verge of retirement, he hoped to establish an enduring platform for international expansion based on three aspects: a new global location, a new global partner, and a new organizational structure. Each point was interlinked, and each presented its own managerial dilemmas. Go...Desde 8,20 €
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Glenmark Generics Inc.: Launch @ Risk
Peter C. Bell; Ramasastry ChandrasekharCaso IVEY-9B15E010-EDirección estratégica, Gobierno corporativoThe U.S.-based executive vice-president (EVP) of Glenmark Generics Inc., the subsidiary of an Indian generic manufacturer, is weighing his options on whether or not to proceed with what is known as a Launch @ Risk in the U.S. market. Defined as a “risk taken by a generic company when it puts a product on the market before resolving outstanding patent lawsuits against it,” Launch @ Risk is a widely acknowledged route to gain an entry into the worl...Desde 8,20 €