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Parle-G
Miranda R. Goode; Ramasastry ChandrasekharCaso IVEY-9B10A022-EDirección estratégica, MarketingIn 2009, Parle Products Pvt. Limited (Parle), a leading Indian biscuit manufacturer, had the distinction of producing the largest selling glucose biscuit brand by volume in the world, the Parle-G. Parle-G biscuits sold for approximately US$1 per kilogram and as very few processed and ready-to-eat foods were available at this price point, Parle-G was strongly associated with offering value for money (VFM). A looming problem in this brand category ...Desde 8,20 €
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Dr. Reddy's Laboratories (A)
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B08M064-EDirección estratégicaDr. Reddy's Laboratories (Dr. Reddy's), a large pharmaceutical company in India, is trying to acquire the fourth largest generics manufacturer in Germany. Dr. Reddy's quoted $570 million in a competitive bidding situation. The company's chief negotiator is getting ready to close the deal if selected. Students will examine the issues for the chief negotiator, such as: is the price right, is the fit strategic, will the acquisition add value, how ca...Desde 8,20 €
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Dabur India Ltd. - Globalization
Niraj Dawar; Ramasastry ChandrasekharCaso IVEY-9B09A017-EDirección estratégica, MarketingDabur, an Indian consumer package goods company, had established a strong brand equity in India by offering, for decades, a vast portfolio of over-the-counter products. In seeking international expansion in 1987, it first took the export route. It also followed the customer, targeting the Indian diaspora in the Middle East, Africa and the United States, already familiar with the brand. By 2006, Dabur had set up five manufacturing facilities outsi...Desde 8,20 €
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Mahindra & Mahindra Ltd. - Farm Equipment Sector: Acquisition of Jiangling Tractor Company
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B07M035-EDirección estratégicaFarm Equipment Services (FES), the tractor manufacturing division of Mahindra & Mahindra Ltd. (M&M), is considering entering the Chinese tractor industry through a joint venture with Jiangling Tractor Company (JTC), a state-owned automotive enterprise. M&M had seeded the Chinese tractor market with exports and had concluded that the most efficient and prudent way to serve the Chinese tractor market was through a joint venture with a local partner...Desde 8,20 €
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Mudra Communications
Nicole R.D. Haggerty; Shankar Venkatagiri; Ramasastry ChandrasekharCaso IVEY-9B11E030-EDirección estratégica, Servicios y operaciones, Tecnologías de la informaciónIn 2006, Mudra Communications, the third-largest advertising agency in India, is in the middle of an organizational transformation in which information technology (IT) is seen by the top management as pivotal. The IT setup is undergoing a transition at Mudra from manual systems to an Enterprise System (ES) which has been developed internally by the eight-member IT team led by executive vice president for technology Sebastian Joseph. As he gets re...Desde 8,20 €
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Monsanto Company - Doing Business in India
Robert Klassen; Ramasastry ChandrasekharCaso IVEY-9B12M091-EDirección estratégicaThe executive vice president of sustainability and corporate affairs at Monsanto was facing a difficult situation that could dramatically reshape the firm's business. A decade earlier, the firm had introduced into India, through a joint venture, the first in-the-seed cotton trait biotechnology. This trait protected cotton crops against potentially devastating pests, thereby reducing the need for pesticides and improving yields. Subsequently, thre...Desde 8,20 €
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Nestlé SA: Nescafé Plan in China
Robert Klassen; Ramasastry ChandrasekharCaso IVEY-9B15D013-EDirección estratégica, Servicios y operacionesAWARD WINNING CASE - This case was one of the winners of the 2016 John Molson MBA Case Writing Competition. In 2013, Nestlé SA, in an effort to integrate sustainability into its business model, has recently established the NESCAFÉ Plan. This multi-faceted plan is based on creating shared value. It emphasizes sustainability as a source of competitive advantage and wealth creation, rather than viewing sustainability as a cost to be incurred to mini...Desde 8,20 €