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Intel Corp. - Bring Your Own Device
V. Joseph Compeau; Nicole R.D. Haggerty; Ramasastry ChandrasekharCaso IVEY-9B13E002-EDirección estratégica, Tecnologías de la informaciónSince early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the compan...Desde 8,20 €
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Harry Rosen: Digitizing Customer Relationships
Vania Sakelaris; Nicole R.D. HaggertyCaso IVEY-W27514-EDirección estratégica, Tecnologías de la informaciónIan Rosen, the recently appointed executive vice-president of Digital and Strategy at Harry Rosen Inc. (Harry Rosen), a successful men’s retail chain founded by Ian’s grandfather in 1954, must decide on a technology solution to support the advancement of his proposed digital strategy for Harry Rosen. The decision-making challenges he is encountering in early 2020 are compounded by the onset of the global pandemic and resulting impacts on the luxu...Desde 8,20 €
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Turbulent Times for TikTok’s Platform Strategy
Nicole R.D. Haggerty; Vivian ZhangCaso IVEY-W24908-EDirección estratégica, Tecnologías de la informaciónAt the beginning of 2021, TikTok was facing multiple market threats and had to decide what strategies to implement to manage them. TikTok was the world’s largest short-video platform, with users in 155 countries. But along with great success in entering nDesde 8,20 €
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Wayfair
Rayport, Jeffrey; Ma, Susie L.; Preble, MatthewCaso HBS-819045-EMarketingIn 2016 Niraj Shah and Steve Conine, founders of online home goods retailer Wayfair, are faced with a decision about how to improve user experience on their e-commerce sites. A key driver of consumer interest and conversion to purchase in the home categorDesde 8,20 €
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Privacy Issues and Monetizing Twitter
Deborah Compeau; Nicole R.D. Haggerty; Shady FraihaCaso IVEY-9B11E002-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónIt was early 2010, and the Twitter Trio, the founders of Twitter, were faced with a changing market situation and pressures to make money. Twitter was a free service that had been operating without a viable business plan since 2006. In early 2010, Twitter was still not making enough money and it was time that Twitter showed a real return on investment. The Trio had to decide on a business model that was competitive. There was a data-mining projec...Desde 8,20 €
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Chewy.com (A)
Rayport, Jeffrey; Preble, MatthewCaso HBS-818079-EServicios y operacionesIn late 2013, Ryan Cohen, cofounder and CEO of the fast growing online pet food and pet products retailer Chewy.com, has to make a "bet the company decision"-whether to keep working with Chewy's third-party logistics (3PL) provider to fulfill customer orders, or whether to take this critical function in-house. Cohen worries that the company's 3PL will not be able to serve Chewy's customers as it continues to grow, and reaching scale is essential ...Desde 8,20 €
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Chewy.com (B)
Rayport, Jeffrey; Preble, MatthewCaso HBS-818105-EServicios y operacionesCohen and Chewy's other board members decided to fully insource order fulfilment, and commenced building an order fulfilment center near its 3PL partner's facility. As soon as the 3PL learned that Chewy would be managing its own order fulfilment, however, it decided to triple what it charged Chewy to fulfill each order. What should Chewy do?Desde 5,74 €
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Grant Freeland
Perlow, Leslie A.; Preble, MatthewCaso HBS-420067-ELiderazgo y Dirección de personasDesde 8,20 €
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Thierry Port
Perlow, Leslie A.; Preble, MatthewCaso HBS-420074-ELiderazgo y Dirección de personasDesde 8,20 €