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Karen Bruck: Growing Managers at MercadoLibre
Margolis, Joshua D.; Miguel, Fernanda; Cal, MarianaCaso HBS-421013-ELiderazgo y Dirección de personasKaren Bruck, Corporate Sales Director at MercadoLibre, Latin America's largest e-commerce platform, needs to make a decision about one of her managers, who, while analytically savvy, has an approach that does not fit in with the company's culture.Desde 8,20 €
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Susie Mulder at NIC+ZOE
Fubini, David G.; Margolis, Joshua D.; Herman, KerryCaso HBS-415043-ELiderazgo y Dirección de personasSusie Mulder must decide how to lead NIC+ZOE-the women's apparel brand she had recently joined as CEO-from its start-up phase into a disciplined growth phase. With growing revenues, a successful product line, and savvy private equity investors, NIC+ZOE seems perfectly positioned for growth, but the company is struggling to execute efficiently, and senior managers are torn about a key decision: whether to go into e-commerce or not.Desde 8,20 €
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Workplace Safety at Alcoa (A) (Spanish Version)
Clark, Kim B.; Margolis, Joshua D.Caso HBS-604S19Servicios y operacionesExamina el desafío que enfrentan los gerentes de una planta de fabricación de aluminio grande en su campaña para mejorar la seguridad en el trabajo. El CEO de la compañía ha hecho de la seguridad una prioridad. La planta ha hecho grandes progresos en la reducción de la tasa de lesiones, pero ahora se enfrenta a la necesidad de acelerar su mejora. Para ello se requiere el director de seguridad a tener en cuenta el progreso hasta la fecha y analiza...Desde 8,20 €
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Mate1.com: Digital Dating Dilemma
Derrick Neufeld; Charles Wasserman; Dharsana Vijayaratnam; Thomas Yuk; Sharon Bir; Deb ElkinkCaso IVEY-9B17E015-EIniciativa emprendedora, Tecnologías de la informaciónIn 2017, a successful online dating company, Mate1.com, based in Montreal, was pursuing a two-year goal of increasing revenue by 50 per cent and net operating margin by 15 per cent. However, its ambitions were being hampered by unavoidably high advertising costs, an inadequate reporting system, and a maturing industry life cycle. Should the firm explore new business models and consider acquiring a competitor—or was it time to divest and sell the ...Desde 8,20 €
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Furniture Bank: Entrepreneurial Growth in the Social Sector
Derrick Neufeld; Yasser RahrovaniCaso IVEY-9B16E040-EIniciativa emprendedora, Tecnologías de la informaciónIn 2015, the executive director of Furniture Bank had successfully managed the Toronto social-service agency by turning a $300,000 net loss two years prior into a $100,000 net income. He had employed a variety of strategies and information technologies to integrate and rationalize business processes that resulted in significant productivity and performance improvements. However, Furniture Bank, which collected unneeded furnishings from donors and...Desde 8,20 €
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How to Bounce Back from Adversity (Spanish version)
Margolis, Joshua D.; Stoltz, Paul G.Artículo HBS-R1001ELiderazgo y Dirección de personashow to manage corporate transformation, what we understand about personal resilience, whether the United States can reclaim its leadership role in innovation and invention, and how executives in strategy and marketing are reconceiving the work they do.Desde 8,20 €
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Babcom: Opening Doors
Buell, Ryan W.; Margolis, Joshua D.; Eiran, MargotCaso HBS-418026-ELiderazgo y Dirección de personasDesde 8,20 €
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Mafiaboy
Derrick NeufeldCaso IVEY-9B10E020-ETecnologías de la informaciónThis case opens with a fictitious yet common situation of a corporate executive who is uncertain how to respond to a distributed denial of service (DDoS) attack. It provides some anecdotes and statistics relating to DDoS attacks, and then briefly tells the story of Michael Calce, nicknamed Mafiaboy, who as a young teen effectively launched attacks that shut down companies such as Amazon, CNN, Dell, eBay and Yahoo! The basic DDoS process is explai...Desde 8,20 €
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Mustang Music (A)
Derrick NeufeldCaso IVEY-9B10E009-EGobierno corporativo, Iniciativa emprendedoraMustang Music (A) and (B) cases introduces students to data modeling, database implementation and database querying.Desde 8,20 €
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Mustang Music (B)
Derrick NeufeldCaso IVEY-9B10E010-EGobierno corporativo, Iniciativa emprendedoraThis supplement to Mustang Music (A), product #9B10E009, introduces students to data modeling, database implementation and database querying.Desde 5,74 €