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Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative
Wei Li; Jing Chen; Hubert PunCaso IVEY-W35264-EDirección estratégicaIn August 2022, Pinduoduo Inc., one of the fastest growing and largest e-commerce companies in China, faced several challenges. Alongside intensified competition from Alibaba Group Holding Ltd. and JD.com Inc., as well as weakened consumer spending due to the COVID-19 pandemic, Pinduoduo had reached a potential growth ceiling within the domestic market. To explore new growth avenues, Lei Chen, the company’s chairman and chief executive officer, w...Desde 8,20 €
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JD: E-invoice with Blockchain
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiCaso IVEY-9B20M047-EDirección estratégicaJingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Grou...Desde 8,20 €
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Kuaishou: Developing a Livestreaming E-Commerce Business
Wei Li; Junfeng Tian; Jianping Liang; Jing Chen; Hubert PunCaso IVEY-W26400-EDirección estratégica, MarketingAs a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, KuaisDesde 8,20 €
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JD: E-invoice with Blockchain - Teaching Note
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiNota del Instructor IVEY-8B20M047-EDirección estratégicaTeaching note for product 9B20M047.Desde 0,00 €
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Comergent Technologies Inc.: Enterprise E-Commerce, Teaching Note
Rangan, V. Kasturi; Bellfor, MarieNota del Instructor HBS-507087-EMarketingTeaching Note to (505-016). An abstract is not available for this product.Desde 0,00 €
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Global Expansion: Pinduoduo's Cross-Border E-Commerce Initiative - Teaching Note
Hubert Pun; Wei Li; Jing ChenNota del Instructor IVEY-W35265-EDirección estratégicaTeaching note for product W35264.Desde 0,00 €
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Alibaba: Launching a Direct Online Retail Model
Wei Li; Jing Chen; Hubert Pun; Junfeng TianCaso IVEY-W28625-EDirección estratégica, MarketingIn May 2021, Alibaba Group Holding Limited (Alibaba), China’s biggest e-commerce company, faced a number of challenges. Alibaba, which operated under a platform business model, was confronted with weakened consumer spending due to the coronavirus pandemic as well as increased competition from JD.com Inc. (JD.com) and other e-commerce entrants. To boost business growth and strengthen Alibaba’s leading position in China’s e-commerce market, Daniel ...Desde 8,20 €
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Gilead: Hepatitis-C Access Strategy (A)
Rangan, V. Kasturi; Rangan, Vikram; Bloom, David E.Caso HBS-515025-EGilead had come up with an innovative drug for Hepatitis C, which affected 180 million people worldwide. The drug was priced at $1,000 a pill for the US market. Gilead had to decide how to price and market the pill in developing countries that bore the brunt of the disease. The company had earned accolades for its work in HIV/AIDS, where its innovative medicines now accounted for 60% of all patients on Anti-Retroviral (ARV) medicines. Much of thi...Desde 8,20 €
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Sanofi Pasteur: The Dengue Vaccine Dilemma
Rangan, V. Kasturi; Bloom, David E.; Dessain, Vincent; Billaud, EmilieCaso HBS-514074-EIn 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a good balanced immune answer, it had a proof of efficacy of only 30%, far below the 70% mark the company had targeted. Guillaume Leroy, vice president of the Dengue Company at Sanofi Pa...Desde 8,20 €
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Communities In Schools (Atlanta): Innovating a College Program
Rangan, V. Kasturi; Applegate, Lynda M.; Lefort, AlexisCaso HBS-823070-EIniciativa emprendedoraFrank Brown, CIS of Atlanta's new Black CEO, was keen to extend CIS's well-honed case management in schools program to youth in college. Founded 50 years ago by Bill Milliken, CIS, a network of 110 affiliates, had built a strong program of assisting and supporting youth in poverty schools to complete their high school education. CIS Atlanta's thrust which would be a new stretch for the network had the strong backing of the network's new national ...Desde 8,20 €