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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCaso IVEY-9B15E015-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Desde 8,20 €
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Dana Hall: Funding a Mission (E): Excerpts from a Letter from Head of School Caroline Erisman, May 2015
McFarlan, F. WarrenCaso HBS-116006-EDana Hall is a private all-girls school in New England facing a crisis in its mission. As social norms shift away from single-sex education, the school's enrollment is falling and deficits are becoming the norm. At the same time, the modern vision for girls' education requires an even greater investment in science and sports--at a time when Dana Hall's resources are lower than ever before. Can the school stay true to its mission? How will it find...Desde 5,74 €
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Amazon in China
Ning Su; Ming Dong; Amy Ni; Anna FuCaso IVEY-9B21M062-EDirección estratégicaAmazon.com Inc. (Amazon), the Seattle-based e-commerce giant, leaped into China with a buyout of Joyo.com Limited, China’s largest online book, music, and video retailer, in 2004. Amazon had the ambition of becoming the dominant online retailer in China bDesde 8,20 €
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Alibaba Group: Technology, Strategy, and Sustainability
Ning Su; Pratima Bansal; Pamela LaughlandCaso IVEY-9B16E036-EDirección estratégica, Iniciativa emprendedoraAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Desde 8,20 €
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Charles Schwab Corp. (A) (Spanish version)
McFarlan, F. Warren; Tempest, NicoleCaso HBS-302S30Tecnologías de la informaciónA look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash prices to meet competition from companies like E-Trade or do they stand still?"Desde 8,20 €
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Alibaba Group: Technology, Strategy, and Sustainability (Spanish Version)
Ning Su; Pratima Bansal; Pamela LaughlandCaso IVEY-9B16ES036Dirección estratégica, Iniciativa emprendedoraAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Desde 8,20 €
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Secom: Managing Information Security in a Risky World
McFarlan, F. Warren; Austin, Robert D.Caso HBS-308015-ETecnologías de la informaciónExamines the type of security that is appropriate for an Internet company to have on its site. Focuses on a 20-person electronic e-commerce company trying to decide what parts of the information security product line they should acquire from the largest sDesde 8,20 €
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Shein: What is the Future of Fast Fashion?
Ning Su; Flora HuangCaso IVEY-W34176-EDirección estratégica, Tecnologías de la informaciónIn 2021, Shein’s app was ranked as the most downloaded shopping app in the e-commerce space, surpassing that of the technology giant Amazon.com Inc. A driver of Shein’s high adoption was how it leveraged technology throughout its business model: from analyzing consumer data to designing garments and manufacturing products to shipping clothing in a timely manner, Shein disrupted the fast-fashion space through its use of information technology. Wit...Desde 8,20 €
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Didi, Kuaidi, and Uber in China
Ning Su; Yulin Fang; Yukun YangCaso IVEY-9B16M059-EDirección estratégica, Iniciativa emprendedoraIn 2014, China’s leading domestic Internet-based ride-hailing company, Didi, claimed more than 50 per cent of the Chinese ride-hailing market, followed closely by a major local competitor, Kuaidi. As Didi and Kuaidi actively competed against each other, U.S.-based Uber entered the battle with a different strategy. In the face of the increasingly complex and constantly changing landscape of China’s ride-hailing market, Didi’s founders wondered wha...Desde 8,20 €
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Tencent: Innovating in China's Mobile Payment Industry
Ning Su; Yulin Fang; Yukun Yang; Jiafang YinCaso IVEY-9B14M149-EDirección estratégica, Iniciativa emprendedoraBy 2014, Tencent Holdings Limited, headquartered in Shenzhen, China, had become one of the most innovative companies in Asia. It had created several leading Internet platforms to form China’s largest Internet community. WeChat (or Weixin, as known to Chinese users) was one of the company’s most popular mobile platforms, having grown to 200 million active users in the first two years after its launch in 2013. Shortly thereafter, WeChat rolled out ...Desde 8,20 €