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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCaso IVEY-9B15E015-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Desde 8,20 €
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Amazon in China
Ning Su; Ming Dong; Amy Ni; Anna FuCaso IVEY-9B21M062-EDirección estratégicaAmazon.com Inc. (Amazon), the Seattle-based e-commerce giant, leaped into China with a buyout of Joyo.com Limited, China’s largest online book, music, and video retailer, in 2004. Amazon had the ambition of becoming the dominant online retailer in China bDesde 8,20 €
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Alibaba Group: Technology, Strategy, and Sustainability
Ning Su; Pratima Bansal; Pamela LaughlandCaso IVEY-9B16E036-EDirección estratégica, Iniciativa emprendedoraAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Desde 8,20 €
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Alibaba Group: Technology, Strategy, and Sustainability (Spanish Version)
Ning Su; Pratima Bansal; Pamela LaughlandCaso IVEY-9B16ES036Dirección estratégica, Iniciativa emprendedoraAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Desde 8,20 €
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Donna Dubinsky and Apple Computer, Inc. (B) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-416S02Liderazgo y Dirección de personasMay be used with Donna Dubinsky and Apple Computer, Inc. (A), (C), (D), & (E) and Debi Coleman and Apple Computer, Inc.Desde 5,74 €
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Donna Dubinsky and Apple Computer, Inc. (C) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-416S03Liderazgo y Dirección de personasDubinsky and her boss' boss reflect on what was learned through this difficult chapter in Apple's history. May be used with Donna Dubinsky and Apple Computer, Inc. (A), (B), (D) and (E).Desde 5,74 €
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Shein: What is the Future of Fast Fashion?
Ning Su; Flora HuangCaso IVEY-W34176-EDirección estratégica, Tecnologías de la informaciónIn 2021, Shein’s app was ranked as the most downloaded shopping app in the e-commerce space, surpassing that of the technology giant Amazon.com Inc. A driver of Shein’s high adoption was how it leveraged technology throughout its business model: from analyzing consumer data to designing garments and manufacturing products to shipping clothing in a timely manner, Shein disrupted the fast-fashion space through its use of information technology. Wit...Desde 8,20 €
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Donna Dubinsky and Apple Computer, Inc. (D) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-416S04Liderazgo y Dirección de personasAccompanies Donna Dubinsky (A), (B), (C), and (E) but offers a unique additional perspective, that of the "antagonist" in this case, Debi Coleman. Coleman, vice president of manufacturing at Apple, offers her observations on the distribution conflict at Apple and her concerns about the Macintosh Division.Desde 5,74 €
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Ethical Programming of Algorithms: How to Deal with Ethical Risks of AI Tools for Hiring Decisions? (A) and (B) - Teaching note
Gentile, Mary; Hunkenschroer, Anna LenaNota del Instructor DARDEN-OB-1401TN-ELiderazgo y Dirección de personasTeaching note for products OB-1401 and OB-1402Desde 0,00 €
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Didi, Kuaidi, and Uber in China
Ning Su; Yulin Fang; Yukun YangCaso IVEY-9B16M059-EDirección estratégica, Iniciativa emprendedoraIn 2014, China’s leading domestic Internet-based ride-hailing company, Didi, claimed more than 50 per cent of the Chinese ride-hailing market, followed closely by a major local competitor, Kuaidi. As Didi and Kuaidi actively competed against each other, U.S.-based Uber entered the battle with a different strategy. In the face of the increasingly complex and constantly changing landscape of China’s ride-hailing market, Didi’s founders wondered wha...Desde 8,20 €