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Didi Chuxing: Transforming Transportation in China - Teaching Note
Ning Su; Guowei ZhuNota del Instructor IVEY-8B18M127-EDirección estratégicaTeaching note for product 9B18M127.Desde 0,00 €
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The Rise and Fall of the Circus
Casadesus-Masanell, Ramon; Elterman, KarenCaso HBS-717444-EDirección estratégicaThis case describes the origins of the traditional circus, including its rise to popularity in the United States in the 1800s, and examines the factors that led to its decline in the 20th and 21st centuries.Desde 8,20 €
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Hilti Fleet Management (B): Towards a New Business Model
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCaso HBS-717465-EDirección estratégicaThe (B) case tackles the implementation and scaling process of fleet management over the years. Finally, the case explores current challenges facing the BMI.Desde 5,74 €
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MarcPoint: Strategizing with Big Data
Wei Zhang; Liang Li; Ning Su; Ji-Ye MaoCaso IVEY-9B19E012-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónAs Shanghai MarcPoint Information Technology Co. Ltd. (MarcPoint) celebrated its fifth anniversary, its founder was quite pleased by what the company had achieved. MarcPoint was a start-up that offered marketing research services by analyzing user-generatDesde 8,20 €
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Siemens Canada: Digital Transformation
Ning Su; Ramasastry ChandrasekharCaso IVEY-9B20M067-EDirección estratégica, Iniciativa emprendedoraIn mid-2018, the president and chief executive officer of Siemens Canada was examining his options in executing Vision 2020+, a growth plan developed by the company's headquarters in Germany. One of the cornerstones of the plan was digitalization, both internally, among the company's sprawling manufacturing operations, and externally, among the company's industrial customers. How could Siemens Canada, as a North American subsidiary of a large mul...Desde 8,20 €
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Transforming the Business Service Portfolio at Global Consultancy
Ning Su; Naqaash PiraniCaso IVEY-9B14E001-EDirección estratégica, Iniciativa emprendedora, Tecnologías de la informaciónGlobal Consultancy Canada, the national branch of a global tax, accounting and consulting services firm, is seeking to improve the efficiency and effectiveness of its organization. The leader of the sourcing practice has been tasked by the company’s chief executive officer to identify opportunities for transforming the firm’s marketing and communications, human resources, finance and information technology functions. He must decide on the most su...Desde 8,20 €
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Luckin Coffee (B): Revelations of Fraud
Casadesus-Masanell, Ramon; Elterman, KarenCaso HBS-721371-EDirección estratégicaThis case describes revelations of fraud at Luckin Coffee, beginning with an anonymous report in January 2020 and continuing with the company's admission in April 2020 that it had inflated its revenues by 2.2 billion RMB ($310 million), almost half its reported revenue, in the last three quarters of 2019. It was later found that Luckin had arranged false transactions at many of its stores, and that it had sold tens of millions of cups of coffee (...Desde 5,74 €
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Sydney Opera House: Creating a Masterpiece
Ning Su; Lisa Chen; Kathy Wu; Maria Miguéis-TeixeiraCaso IVEY-9B21M003-EDirección estratégica, EconomíaThe Sydney Opera House, an iconic architectural landmark and United Nations Educational, Scientific, and Cultural Organization World Heritage Site, was officially opened in 1973. The project cost AU$102 million and took 14 years to complete—AU$95 million and 10 years more than originally estimated. The challenges with the construction of the opera house included a brilliant and visionary architect who lacked project management experience, team co...Desde 8,20 €
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Wilderness Safaris: Leveraging Technology for Impact
Ning Su; Megan SinghCaso IVEY-W28393-EDirección estratégica, Tecnologías de la informaciónHeadquartered in Botswana, Wilderness Safaris was an ecotourism operator that organized several camps and mobile safaris in Africa. Recently, Wilderness Safaris, and the industry in which it operated, had suffered from significant revenue loss because of the COVID-19 pandemic. Although Wilderness Safaris had managed to remain operable, the pandemic had changed the industry’s long-term landscape. The vice-president of Wilderness Safaris was intere...Desde 8,20 €
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Bosch Automotive Product (Changsha): Leveraging Culture for Digital Transformation
Wei Zeng; Chunyan (Ann) Peng; Ning Su; Shuang Ni; Ning Deng; Zhaofang LiCaso IVEY-W36852-EDirección estratégica, Liderazgo y Dirección de personasBosch Automotive Product (Changsha) Ltd Co, is a leading automotive parts manufacturer, and a wholly-owned subsidiary of Bosch, a multinational engineering and technology company headquartered in Gerlingen, Germany. Since 2020, Bosch Changsha had accelerated its digital transformation through building an organizational culture that embraces digital innovation. By designing and implementing a portfolio of digital initiatives and programs, Bosch Ch...Desde 8,20 €