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Youku Tudou: Shaping Entertainment and Media in China
Xi Zhang; Ning SuCaso IVEY-9B21E006-ETecnologías de la informaciónBoth founded in the mid-2000s as two of China’s earliest online video platforms and both emphasizing creative, original content, Youku and Tudou enjoyed popularity among China’s young netizens, while constantly battling each other for market leadership. Both firms went public, on the NYSE and Nasdaq respectively. Facing China’s hyper-competitive online video market, the twin firms decided to engage in a series of transactions, including a merger ...Desde 8,20 €
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Shanghai Pharmaceuticals: Seeking A Prescription For Digital Transformation
Ming Dong; Ning SuCaso IVEY-9B18M001-EDirección estratégica, Iniciativa emprendedoraBy 2015, China had one of the world’s largest and most complex healthcare industries. This industry had been undergoing unprecedented change in diverse areas, from policies to technologies. Shanghai Pharmaceuticals, China’s second-largest pharmaceutical company, spanned the entire pharmaceutical value chain, from product research and development to sales. The company’s core competency was in drug distribution, which generated 70 per cent of the f...Desde 8,20 €
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Shandong Linglong Tyre Co.: Greening the Supply Chain - Teaching Note
Yunting Feng; Qinghua Zhu; Ning Su; Stephan VachonNota del Instructor IVEY-W29880-EDirección estratégicaTeaching note for product W29879.Desde 0,00 €
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Hongxuan Agriculture: Innovations in the Value Chain - Teaching Note
Yingying Wang; Shuting Li; Ning Su; Xiangfeng ChenNota del Instructor IVEY-8B19D009-EServicios y operacionesTeaching note for product 9B19D009.Desde 0,00 €
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Sydney Opera House: Creating a Masterpiece
Ning Su; Lisa Chen; Kathy Wu; Maria Miguéis-TeixeiraCaso IVEY-9B21M003-EDirección estratégica, EconomíaThe Sydney Opera House, an iconic architectural landmark and United Nations Educational, Scientific, and Cultural Organization World Heritage Site, was officially opened in 1973. The project cost AU$102 million and took 14 years to complete—AU$95 million and 10 years more than originally estimated. The challenges with the construction of the opera house included a brilliant and visionary architect who lacked project management experience, team co...Desde 8,20 €
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Shanghai Pharmaceuticals: Seeking A Prescription For Digital Transformation - Teaching Note
Ming Dong; Ning SuNota del Instructor IVEY-8B18M001-EDirección estratégicaTeaching Note for product 9B18M001.Desde 0,00 €
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Volkswagen Group: Adapting in the Age of AI - Teaching Note
Ning Su; Yulin Fang; Duan YangNota del Instructor IVEY-8B19E016-ETecnologías de la informaciónTeaching note for product 9B19E016.Desde 0,00 €
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Roku: Designing a Business Model for TV Streaming - Teaching Note
Ning Su; Tiwalola IloriNota del Instructor IVEY-W33321-EDirección estratégica, Tecnologías de la informaciónTeaching note for product W33320.Desde 0,00 €
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Tencent: The WeChat Red Envelope Initiative
Ning Su; Yulin Fang; Yukun YangCaso IVEY-9B15M045-EDirección estratégica, Iniciativa emprendedoraJust before the celebration of the 2014 Chinese Lunar New Year, Tencent, the world's fourth largest Internet company, launched a mobile application for its popular WeChat platform: the Red Envelope. By clicking on a virtual red envelope icon, gifts of money could be sent to or received from friends and family to celebrate this special occasion. Combining a Chinese cultural tradition with modern social networks, this simple initiative soon became ...Desde 8,20 €
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Wilderness Safaris: Leveraging Technology for Impact
Ning Su; Megan SinghCaso IVEY-W28393-EDirección estratégica, Tecnologías de la informaciónHeadquartered in Botswana, Wilderness Safaris was an ecotourism operator that organized several camps and mobile safaris in Africa. Recently, Wilderness Safaris, and the industry in which it operated, had suffered from significant revenue loss because of the COVID-19 pandemic. Although Wilderness Safaris had managed to remain operable, the pandemic had changed the industry’s long-term landscape. The vice-president of Wilderness Safaris was intere...Desde 8,20 €