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Joyus - Strategic Decisions in the Online Video Shopping Market
Matthew Wong; Darren MeisterCaso IVEY-9B16M002-EDirección estratégica, Iniciativa emprendedoraJoyus is an ambitious and high-potential company just transitioning out of start-up mode. After three years operating in the growing online video shopping marketplace, all the while developing new technology, business partnerships, and fundraising, Joyus is positioning itself for the next level. The company’s goal is to become the dominant player in the rapidly developing video-based ecommerce marketplace. The chief executive officer and her mana...Desde 8,20 €
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CIC: Catalyzing Entrepreneurial Ecosystems (A) (Spanish Version)
Kerr, William R.; Pekkala Kerr, Sari; Brownell, AlexisCaso HBS-818S07Iniciativa emprendedoraCIC crea "ecosistemas empresariales," el alquiler de espacio para oficinas y co-trabajo para la creación de empresas y empresas relacionadas y proporcionar las necesidades básicas de negocios como wi-fi y asesoramiento jurídico. Fundador Tim Rowe se refiere a la CIC como "infraestructura de la innovación", que reúne el dinero, el talento y las ideas en un solo lugar. Fundada en Cambridge en 1999, CIC desde entonces ha crecido hasta convertirse en...Desde 8,20 €
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Joyus - Building an Organizational Structure for Scale
Matthew Wong; Darren MeisterCaso IVEY-9B16M003-EDirección estratégica, Iniciativa emprendedoraJoyus is a growing online video shopping marketplace specializing in women’s health, beauty and fashion products. After three years of operations and having recently secured substantial funding, the company is poised for future growth. The co-founder and chief executive officer faces the difficult challenge of building the right management team and the appropriate organizational structure to support the company’s desired growth. She needs to stru...Desde 8,20 €
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Dropbox: Go-To-Market Sales Strategy
Darren Meister; Matthew WongCaso IVEY-9B17M053-EDirección estratégica, Iniciativa emprendedoraIn late 2014, Dropbox, the San Francisco-based pioneering cloud-based file storage service, was at an important stage of its growth. Its user base had expanded into hundreds of millions of users globally, and the company was expanding its service offerings to organizations. At the heart of this expansion was the ever-increasing acquisition of customers in the software-as-a-service (SaaS) model. As Dropbox targeted larger customers, it needed to c...Desde 8,20 €
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Polaris 2008
Darren Meister; Rua-Huan TsaihCaso IVEY-9B08E011-EDirección estratégica, Tecnologías de la informaciónThe chairman of Taiwan-based Polaris Securities Co. Ltd. (Polaris Securities), announced approval of Polaris' investment plans in Singapore, Vietnam and Abu Dhabi. The chairman's name was known in Taiwan as synonymous with innovation and entrepreneurship. He had experienced great success in launching an information technology strategy and related complementary assets for online stock trading and online transactions. With a prominent performance, ...Desde 8,20 €
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Alvogen, Teaching Note
Kerr, William R.; Brownell, AlexisNota del Instructor HBS-817057-EIniciativa emprendedoraTeaching note for case 816064.Desde 0,00 €
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EverTrue: Mobile Technology Development B
Kerr, William R.; Brownell, AlexisCaso HBS-813123-EIniciativa emprendedoraSupplement for case 813122Desde 8,20 €
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Transformation at Eli Lilly & Co. (C)
Kerr, William R.; Brownell, AlexisCaso HBS-817137-EIniciativa emprendedoraSupplement to case 817070.Desde 5,74 €
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Blink Booking
Torfason, Magnus Thor; Brownell, Alexis; Kerr, William R.Caso HBS-813121-EIniciativa emprendedoraRebeca Minguela hopes to create an arbitrage platform, similar to Rocket Internet, that can bring start-up ideas and opportunities to Spain. However, Blink Booking, her first venture and proof of concept, is rocked by a co-founder's breach of confidence and departure. Minguela must repair the damage to Blink's management team, restore investor confidence, and continue Blink's rapid growth to deliver on the venture's initial promise. The case expl...Desde 8,20 €