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Boxed
Huang, Laura; Wu, Andy; Bao, JiayiCaso HBS-719496-EIniciativa emprendedoraBoxed.com ("Boxed") is an ambitious e-commerce retailer start-up, founded by visionary CEO Chieh Huang in 2013. From starting in Huang's garage in 2013, to winning Emerging E-Retailer of the Year in 2016, to having 4 operational distribution centers in 2018, Boxed used a variety of strategies in order to gain customers and grow its presence. This case explores the journey that the scrappy, new entrant navigated as it competed against large, golia...Desde 8,20 €
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iD Fresh Food: Scripting a Fresh Story
Tulsi JayakumarCaso IVEY-9B21M047-EDirección estratégica, EconomíaIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Desde 8,20 €
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Walmart's Flipkart Acquisition: A Showstopper Deal
Tulsi Jayakumar; Sushmita SrivastavaCaso IVEY-9B19M095-EDirección estratégicaIn May 2018, Walmart Inc. (Walmart) announced its acquisition of a 77 per cent stake in the Indian e-commerce company Flipkart India Pvt. Ltd. (Flipkart). It was the largest acquisition of an Indian company and the world's largest purchase of an e-commercDesde 8,20 €
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iD Fresh Food: Scripting a Fresh Story (Spanish version)
Tulsi JayakumarCaso IVEY-W29514Dirección estratégica, EconomíaIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Desde 8,20 €
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Cotopaxi: Managing Growth for Good
Wu, Andy; Huang, LauraCaso HBS-717488-EDirección estratégicaCotopaxi, an innovative outdoor gear business targeting millennials, focuses on profit and social impact. This registered benefit corporation was formed by Davis Smith who coalesced his experiences as a Wharton MBA student along with professional knowledge from an unpaid internship in Peru and his previous e-commerce startups in the US and Brazil. Cotopaxi's social cause is fighting global poverty; their target is to donate 10% of their profits b...Desde 8,20 €
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Boxed, Teaching Note
Huang, Laura; Wu, AndyNota del Instructor HBS-720399-EIniciativa emprendedoraTeaching note for case 719496.Desde 0,00 €
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Cooptex: Reinventing Itself - Teaching Note
Tulsi JayakumarNota del Instructor IVEY-8B17M091-EDirección estratégicaTeaching note for product 9B17M091.Desde 0,00 €
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Applied Intuition: Powering Autonomy
Wu, Andy; Wu, Rocio; Higgins, MattCaso HBS-722407-EDirección estratégicaInstructors should consider the timing of making videos available to students, as they may reveal key case details. Applied Intuition, a leader in autonomous vehicle simulation software, has just closed on a $175 million round of Series D financing that values the four-year-old firm at $3.6 billion. With the immediate future secure, CEO Qasar Younis must now chart a strategic course for Applied Intuition's growth over the next ten years.Desde 8,20 €
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Intellectual Property Strategy
Wu, Andy; Peterson, AticusCaso HBS-721436-EDirección estratégicaManaging intellectual property (IP) in information technology-digital technologies like software or computing hardware-requires a distinct strategic approach. This note summarizes the high-level strategic considerations for managers of information technology businesses where IP may be relevant and provides selected examples of how strategy may be implemented.Desde 8,20 €
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Cotopaxi: Managing Growth for Good, Teaching Note
Wu, Andy; Huang, LauraNota del Instructor HBS-718416-EDirección estratégicaTeaching note for case 717488.Desde 0,00 €