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iD Fresh Food: Scripting a Fresh Story
Tulsi JayakumarCaso IVEY-9B21M047-EDirección estratégica, EconomíaIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Desde 8,20 €
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Walmart's Flipkart Acquisition: A Showstopper Deal
Tulsi Jayakumar; Sushmita SrivastavaCaso IVEY-9B19M095-EDirección estratégicaIn May 2018, Walmart Inc. (Walmart) announced its acquisition of a 77 per cent stake in the Indian e-commerce company Flipkart India Pvt. Ltd. (Flipkart). It was the largest acquisition of an Indian company and the world's largest purchase of an e-commercDesde 8,20 €
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iD Fresh Food: Scripting a Fresh Story (Spanish version)
Tulsi JayakumarCaso IVEY-W29514Dirección estratégica, EconomíaIn May 2020, amid the lockdown in India brought about by COVID-19, P. C. Musthafa, chief executive officer of iD Fresh Food (iD), a food company located in Bengaluru, India, was preparing for a virtual meeting with his co-founders. The company offered customers the value proposition of “freshness” and operated in the ready-to-cook and ready-to-eat segments. iD’s flagship product was batter for preparing idlis and dosas, which were popular Indian ...Desde 8,20 €
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Cooptex: Reinventing Itself - Teaching Note
Tulsi JayakumarNota del Instructor IVEY-8B17M091-EDirección estratégicaTeaching note for product 9B17M091.Desde 0,00 €
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India's Demonetization: Purging Black Money - Teaching Note
Tulsi JayakumarNota del Instructor IVEY-8B17M179-EDirección estratégicaTeaching note for product 9B17M179.Desde 0,00 €
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Hummus Bar: Dipping into International Markets
Ilan Alon; Jennifer Dugosh; Yusaf AkbarCaso IVEY-9B13M060-EDirección estratégica, Iniciativa emprendedoraThe founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion. He is struggling to identify and select the most promising market. Should he pursue domestic expansion or consider internationalizing his concept? The founder wants to recruit and involve additional investors to spread risk, enhance the brand through diversified skill sets and ensure he selects the most appropriate entry strategy.Desde 8,20 €
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Succession Planning: Surviving the Next Generation
Ilan Alon; Kimberley HowardCaso IVEY-9B09C015-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasIn late May 2009, Albert Bohemier, CEO of Survival Systems Limited (SSL), located in Dartmouth, Nova Scotia, paced the deck of the training pool at Survival Training Simulation Theatre wondering how best to transition the company to new leadership. During the past five years, attempts at succession planning had been unsuccessful. As the leader of the company for over 25 years, Bohemier was ready to retire, but there were many aspects of successio...Desde 8,20 €
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Brand Israel: Marketing in Crisis
Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer DugoshCaso IVEY-9B13A016-EDirección estratégica, MarketingIsrael had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, H...Desde 8,20 €
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Google Play Store in India: Playing with Networks - Teaching Note
Tulsi JayakumarNota del Instructor IVEY-8B21M044-EDirección estratégicaTeaching note for product 9B21M044.Desde 0,00 €
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Natural Ice Cream: Professionalizing a Family Business
Tulsi JayakumarCaso IVEY-9B19M069-EDirección estratégicaIn January 2018, the second-generation scion and director of Natural, an Indian ice cream family business, was preparing for a meeting with the general manager of the company’s retail operations. The company was founded by the director’s father in 1984 unDesde 8,20 €