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Walmart's Flipkart Acquisition: A Showstopper Deal
Tulsi Jayakumar; Sushmita SrivastavaCaso IVEY-9B19M095-EDirección estratégicaIn May 2018, Walmart Inc. (Walmart) announced its acquisition of a 77 per cent stake in the Indian e-commerce company Flipkart India Pvt. Ltd. (Flipkart). It was the largest acquisition of an Indian company and the world's largest purchase of an e-commercDesde 8,20 €
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Cooptex: Reinventing Itself
Tulsi JayakumarCaso IVEY-9B17M091-EDirección estratégicaIn August 2015, the managing director of the Tamil Nadu Handloom Weavers’ Co-operative Society Ltd. (Co-optex), an Indian state handloom co-operative, was preparing to receive an award for one of the organization’s products during the first National Handloom Day celebrations in India. While the award was a validation of the managing director’s efforts to revive Co-optex, which had accumulated significant losses for 13 years, his worries were far ...Desde 8,20 €
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AirAsia India: Clash for the Indian Skies
Tulsi JayakumarCaso IVEY-9B14M111-EDirección estratégicaArmed with an air operator's permit, Air Asia, a Malaysian low-cost carrier airline, is preparing to enter the Indian aviation market. AirAsia is known as an aggressive player globally. It plans to use aggressive pricing strategies to revolutionize air travel in India and gain competitive edge in the aviation market through highly competitive operational targets. How will AirAsia India’s entry and its aggressive pricing decisions work in the olig...Desde 8,20 €
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Natural Ice Cream: Professionalizing a Family Business
Tulsi JayakumarCaso IVEY-9B19M069-EDirección estratégicaIn January 2018, the second-generation scion and director of Natural, an Indian ice cream family business, was preparing for a meeting with the general manager of the company’s retail operations. The company was founded by the director’s father in 1984 unDesde 8,20 €
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Sony Corporation’s Aibo: An Intelligent Decision
Tulsi JayakumarCaso IVEY-9B18M036-EDirección estratégicaIn November 2017, the chief executive officer of Sony Corporation was preparing to announce the company’s release of its rebooted robo-pup, the Aibo—a robot equipped with sensors and actuator technologies, and powered by artificial intelligence that allowed this virtual pet to behave like a real dog. Sony Corporation, the 70-year-old iconic Japanese manufacturing company, had diverse businesses. After significant restructuring since 1999 to addre...Desde 8,20 €
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Unilever’s Fair & Lovely In India: Fairness Matters
Tulsi Jayakumar; Jagdish RattananiCaso IVEY-9B21M001-EDirección estratégicaIn July 2020, Hindustan Unilever Limited, the Indian subsidiary of global fast-moving consumer goods company Unilever plc, renamed its Fair & Lovely skin-lightening cream in response to criticism that the product’s positioning and advertising reinforced aDesde 8,20 €
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The Indian Economy: A Macroeconomic Turnaround
Tulsi JayakumarCaso IVEY-9B17M110-EDirección estratégicaIn July 2016, India celebrated the 25th anniversary of its economic reforms, which were initiated in 1991 as a result of a severe fiscal deficit-driven balance of payments crisis. The reforms saw India gradually break free of a low annual growth rate of 3.0–3.5 per cent. In 2016, with a growth rate of 7.6 per cent, India emerged as the fastest-growing economy in the world. The increases in the country’s macroeconomic indicators in the past 25 yea...Desde 8,20 €
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Mismanagement of Fiscal Policy: Greece's Achilles' Heel
Tulsi JayakumarCaso IVEY-9B17M142-EDirección estratégicaIn December 2016, the debt-stricken Greek government announced the distribution of a sizeable “Christmas gift” to its low-income pensioners, a one-time bonus that would cost the government €617 million. This cost was in addition to suspending increases in the value-added tax on some Greek islands. These plans were in clear violation of the terms of a bailout provided to Greece by Eurozone nations in 2015, which required Greece to implement auster...Desde 8,20 €
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Sudarshan Chemicals India: Crowd-sourcing for Corporate Sustainability
Tulsi Jayakumar; Nilotpal Ray; Divya Mulanjur; Debopam Basu; Gayatri PatkarCaso IVEY-9B14M065-EDirección estratégicaSudarshan Chemicals Industries is a top player in the Indian chemicals industry. This case traces the remodelling of its corporate social responsibility (CSR) initiative, both along scientific lines and aligned to its core business strategy. Faced with an informal and unstructured CSR initiative, the company uses an innovative method of problem-solving – crowd-sourcing ideas from a top business school in India. A team of students assesses the sit...Desde 8,20 €
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Prince Pipes and Fittings Pvt. Ltd., India
Tulsi JayakumarCaso IVEY-9B14M109-EDirección estratégicaPrince Pipes and Fittings (Prince) — a family managed enterprise in the Indian PVC pipe industry — had not only navigated the 2008 Global financial crisis, a period when more than 1000 Indian pipe companies had shut down within 90 days, it had in fact used the crisis as an opportunity to successfully transition from an small and medium enterprise (SME) to a large enterprise through acquisitions. In 2013, the company faced a bleak macroeconomic en...Desde 8,20 €