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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCaso IVEY-9B15A035-EDirección estratégica, MarketingIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Desde 8,20 €
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Gestión de riesgos en el Wellfleet Bank: Abreviado
Mikes, AnetteCaso HBS-112S01Contabilidad y controlEste caso motiva un debate sobre el papel de las funciones del personal, tales como la gestión de riesgos: ¿qué significa para ellos ser independiente, y al mismo tiempo, para asociarse las líneas de negocio? El caso describe el proceso de evaluación de riesgos en la división de banca corporativa del Banco Wellfleet (ECP. 2006-2009) en torno a una propuesta de negocios ilustrativo en el negocio de préstamos corporativos, e ilustra la decisión des...Desde 8,20 €
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Jet Propulsion Laboratory, Teaching Note
Mikes, AnetteNota del Instructor HBS-110091-EContabilidad y controlTeaching Note for 110031.Desde 0,00 €
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Risk Management at Wellfleet Bank: Deciding about
Mikes, AnetteNota del Instructor HBS-114085-EFinanzasTeaching Note for 109071.Desde 0,00 €
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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangEjercicio IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Desde 8,20 €
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Survival of the Best Fitted
Mark B. Vandenbosch; Neil Bendle; Ranjan BanerjeeArtículo IVEY-9B19TB02-EDirección estratégicaTo avoid extinction in the Age of Disruption, managers need to know that many evolutionary concepts are misapplied when used to illuminate business strategyDesde 8,20 €
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Snap Inc.: Becoming a “Camera Company” - Teaching Note
Neil Bendle; Ken MarkNota del Instructor IVEY-8B19A023-EMarketingTeaching note for product 9B19A023.Desde 0,00 €
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BEworks: Experimentation in Business - Teaching Note
Neil Bendle; Katie ChenNota del Instructor IVEY-8B17A053-EMarketingTeaching note for product 9B17A053.Desde 0,00 €
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BEworks: Experimentation in Business
Neil Bendle; Katie ChenCaso IVEY-9B17A053-EMarketingIn 2016, a luxury cosmetic company approached BEworks Inc. (BEworks), a management consulting firm based in Toronto, Ontario, to gain a better understanding of its customers in an effort to develop better-tailored communications. BEworks was the world’s first management consulting firm to specialize in solutions for real-world challenges by applying behavioural economics—an emerging field that sought to understand human behaviour in the context o...Desde 8,20 €
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How Experts Gain Influence
Mikes, Anette; Hall, Matthew; Millo, YuvalArtículo HBS-R1307E-ELiderazgo y Dirección de personasIn theory, the risk management groups of two British banks--Saxon and Anglo--had the same influence in their organizations. But in practice, they did not: Saxon's was engaged in critical work throughout the bank, while Anglo's had little visibility outside its areas of expertise. In their study of these two financial institutions, the authors identified four competencies--trailblazing, toolmaking, teamwork, and translation--that help functional l...Desde 8,20 €