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A Rock and a Hard Place: The Conundrum of Online Grocery after COVID
Laseter, Timothy M.; Lert, DevinCaso DARDEN-OM-1733-EServicios y operacionesIn the aftermath of the coronavirus pandemic, US retailers were scrambling to develop a sustainable business model for e-commerce grocery (e-Grocery). By 2021, many grocers were experimenting with different omnichannel strategies, but none had proven succDesde 8,20 €
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A Rock and a Hard Place: The Conundrum of Online Grocery after COVID
Laseter, Timothy M.; Lert, DevinCaso DARDEN-OM-1733Servicios y operacionesIn the aftermath of the coronavirus pandemic, US retailers were scrambling to develop a sustainable business model for e-commerce grocery (e-Grocery). By 2021, many grocers were experimenting with different omnichannel strategies, but none had proven successful. e-Grocery presented significant challenges for brick-and-mortar retailers, and in an industry characterized by thin margins and price-conscious consumers, grocers were struggling to achie...Desde 8,20 €
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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCaso IVEY-9B15A035-EDirección estratégica, MarketingIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Desde 8,20 €
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Cooking.com
Laseter, Timothy M.; Rabinovich, Elliot; Ryan, MichaelCaso DARDEN-OM-1321-EServicios y operacionesThe president and founder of Cooking.com is examining the concept of cost-to-serve in her Internet retailing company. The need for continued sales growth, coupled with the necessity of keeping costs down, puts pressure on her to make sure that the company’s capacity-constrained fulfillment center carries products that offer the greatest profit potential, not just the highest gross margins. The company is already operating with a variety of fulfil...Desde 8,20 €
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Ecommerce Brands: Digital Scale
Laseter, Timothy M.; Thomas, Doug; Yemen, GerryCaso DARDEN-OM-1776Servicios y operacionesThis case uses Ecommerce Brands (ECB), an aggregator of online retailers focusing on the auto parts space, to prompt an analysis of the firm’s capabilities, scalability, and operations strategy. ECB was about to close on five online retailing brands ownedDesde 8,20 €
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Survival of the Best Fitted
Mark B. Vandenbosch; Neil Bendle; Ranjan BanerjeeArtículo IVEY-9B19TB02-EDirección estratégicaTo avoid extinction in the Age of Disruption, managers need to know that many evolutionary concepts are misapplied when used to illuminate business strategyDesde 8,20 €
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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangEjercicio IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Desde 8,20 €
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BEworks: Experimentation in Business - Teaching Note
Neil Bendle; Katie ChenNota del Instructor IVEY-8B17A053-EMarketingTeaching note for product 9B17A053.Desde 0,00 €
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SF Express: Data Wars - Teaching Note
Xin (Shane) Wang; Neil Bendle; Jiaxin (Crystal) Wang; Willow YangNota del Instructor IVEY-8B18E012-ETecnologías de la informaciónTeaching note for product 9B18E012.Desde 0,00 €
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Snap Inc.: Becoming a “Camera Company” - Teaching Note
Neil Bendle; Ken MarkNota del Instructor IVEY-8B19A023-EMarketingTeaching note for product 9B19A023.Desde 0,00 €