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The Alibaba Group and Online to Offline (O2O) Sales
Neil Bendle; Xin (Shane) Wang; Xiaoqian (Vivian) ChenCaso IVEY-9B15A035-EDirección estratégica, MarketingIn the fall of 2014, the Alibaba Group, an e-commerce company that operates domestic and international marketplaces and provides Internet-based services from its headquarters in Hangzhou, China, startled the world with its record-breaking initial public offering on the New York Stock Exchange. The company’s business plan differs from other major Internet companies such as Amazon and eBay by its strategies that are tailored to the particular circu...Desde 8,20 €
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Alvogen, Teaching Note
Kerr, William R.; Brownell, AlexisNota del Instructor HBS-817057-EIniciativa emprendedoraTeaching note for case 816064.Desde 0,00 €
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EverTrue: Mobile Technology Development B
Kerr, William R.; Brownell, AlexisCaso HBS-813123-EIniciativa emprendedoraSupplement for case 813122Desde 8,20 €
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Transformation at Eli Lilly & Co. (C)
Kerr, William R.; Brownell, AlexisCaso HBS-817137-EIniciativa emprendedoraSupplement to case 817070.Desde 5,74 €
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Blink Booking
Torfason, Magnus Thor; Brownell, Alexis; Kerr, William R.Caso HBS-813121-EIniciativa emprendedoraRebeca Minguela hopes to create an arbitrage platform, similar to Rocket Internet, that can bring start-up ideas and opportunities to Spain. However, Blink Booking, her first venture and proof of concept, is rocked by a co-founder's breach of confidence and departure. Minguela must repair the damage to Blink's management team, restore investor confidence, and continue Blink's rapid growth to deliver on the venture's initial promise. The case expl...Desde 8,20 €
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Analyzing the Success of “Retailers”
Neil Bendle; Xin (Shane) WangEjercicio IVEY-9B15A045-EMarketingKelsey, a newly minted MBA hired by a firm that provides analysis of companies, has been given a task to present an assessment of six very different firms described by her manager as “retailers.” She has been given the performance details of these companies and is expected to quickly analyze the metrics related to the firms’ performance, such as return on assets, inventory turns and staff productivity. Her manager also wants her to assess and com...Desde 8,20 €
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Residency Select or J3Personica, Teaching Note
Kerr, William R.; Brownell, AlexisNota del Instructor HBS-816101-EIniciativa emprendedoraTeaching note for case 816088.Desde 0,00 €
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CIC: Catalyzing Entrepreneurial Ecosystems (B)
Kerr, William R.; Pekkala Kerr, Sari; Brownell, AlexisCaso HBS-817127-EIniciativa emprendedoraCIC engages in "guerrilla warfare," offering free or highly discounted rates in order to get its empty offices filled before the opening day of its St. Louis branch. Opening day is a huge success, and CIC St. Louis grows rapidly, even opening a second building. In the following years, it ramps up its expansion efforts and opens new branches or begins the expansion process in multiple cities around the country and the world, as well as expanding i...Desde 5,74 €
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Snap Inc.: Becoming a “Camera Company” - Teaching Note
Neil Bendle; Ken MarkNota del Instructor IVEY-8B19A023-EMarketingTeaching note for product 9B19A023.Desde 0,00 €