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The e-Choupal Initiative
Horniman, Alexander B.; Venkataraman, S.; Thiemele, Anne-Laure; Mead, JennyCaso DARDEN-E-0343-EÉtica empresarial y Responsabilidad Social CorporativaAn international corporation’s agricultural business division reviews its seven-year-old IT initiative among rural Indian farmers. Suitable for learners at all levels, the case is ideal for modules on strategic change, transformational change in a value chain, and development at the bottom of the pyramid. It also provides excellent insight into how corporations can improve both profits and lifestyles in developing nations while bolstering their w...Desde 8,20 €
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Dow Chemical Polyolefins and Elastomers R&D: Sustaining High Performance (Abridged)
Horniman, Alexander B.; Cross, TomCaso DARDEN-OB-0918-ELiderazgo y Dirección de personasOnce considered a candidate for divesture, Dow Chemical Polyolefins and Elastomers has had 12 successful years in a row. The company has set the standard of excellence for new-product innovation, having launched an average of one new-product line each year with 10 of the 11 launches being a success. After winning awards and receiving recognition for his speed in developing and launching chemical products, the company’s COO now had a new concern t...Desde 8,20 €
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Perfect Popcorn Processing Co.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021A-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €
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Pleasant Popcorn Processing Co.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021B-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €
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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy
Michael Taylor; Robert BremnerCaso IVEY-9B12A038-EDirección estratégica, MarketingNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Desde 8,20 €
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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy (Spanish version)
Michael Taylor; Robert BremnerCaso IVEY-9B12AS038Dirección estratégica, MarketingNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Desde 8,20 €
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Best Optical
Michael Taylor; Ken MarkCaso IVEY-9B11A013-EDirección estratégica, Iniciativa emprendedora, MarketingThe new vice president and general manager of Best Optical Ltd. is trying to formulate a strategy in response to his competitors’ actions. Best Optical is a distributor of vision hardware and other distributors are buying up retail outlets and threatening to shut Best Optical out of the market. The vice president has to decide how to respond to the threat and what implications his response will have on Best Optical’s business.Desde 8,20 €
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Westridge Cabinets: The Account Management Decision - Teaching Note
Michael Taylor; Tatiana LevitNota del Instructor IVEY-8B16A060-EMarketingTeaching Note for product 9B16A060.Desde 0,00 €
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Wrist & Rye: Curing the Naked Wrist Syndrome - Teaching Note
Michael Taylor; Colin McDougall; Brent WinstonNota del Instructor IVEY-8B17A051-EMarketingTeaching note for product 9B17A051.Desde 0,00 €
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Hill & Levene Schools of Business : 2020s Business Education
Dwight Heinrichs; Michael TaylorCaso IVEY-W26088-EDirección estratégica, MarketingThe Hill & Levene Schools of Business (HLSB) Paul J. Hill Business School at the University of Regina, were considering widely divergent strategic alternatives, in what was expected to be a new and permanently altered post Covid-19 competitive environmentDesde 8,20 €