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Pregnancy Pack: Branding with AdWords
Murray, Meghan; Guinee, Meghan; Weinman, EmilyCaso DARDEN-M-0875-EMarketingAfter identifying a need in the market for a simpler way to manage prenatal nutrition, three Darden classmates develop an idea for a subscription e-commerce business that provides a monthly box of nutritionist-approved prenatal snacks, recipes, personal care products, and information for expectant mothers. To determine the best name for their product, the women run Google AdWords campaigns and choose the one that performed best. But was this the ...Desde 8,20 €
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TechPro Automates Auto Sales
Murray, MeghanCaso DARDEN-M-0914-EMarketingThomas Murphy put together an early career doing computer coding, graphic design, and writing e-mail newsletters for car dealers, eventually landing a job managing an 11-person digital marketing department for the second-largest auto dealer in Ireland. He built an online tool to publish new car specials conveniently and update pricing without going into the website pages’ backend. In the case, Murphy decides to break out on his own and creat...Desde 8,20 €
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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy
Michael Taylor; Robert BremnerCaso IVEY-9B12A038-EDirección estratégica, MarketingNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Desde 8,20 €
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Northern Drilling Inc.: The Mond Nickel Contract Decision - A Tactical Dilemma in a Growth Strategy (Spanish version)
Michael Taylor; Robert BremnerCaso IVEY-9B12AS038Dirección estratégica, MarketingNorthern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern's biggest client, Noranda Nickel, is seeing poor geological results on a job in t...Desde 8,20 €
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Best Optical
Michael Taylor; Ken MarkCaso IVEY-9B11A013-EDirección estratégica, Iniciativa emprendedora, MarketingThe new vice president and general manager of Best Optical Ltd. is trying to formulate a strategy in response to his competitors’ actions. Best Optical is a distributor of vision hardware and other distributors are buying up retail outlets and threatening to shut Best Optical out of the market. The vice president has to decide how to respond to the threat and what implications his response will have on Best Optical’s business.Desde 8,20 €
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Westridge Cabinets: The Account Management Decision - Teaching Note
Michael Taylor; Tatiana LevitNota del Instructor IVEY-8B16A060-EMarketingTeaching Note for product 9B16A060.Desde 0,00 €
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Wrist & Rye: Curing the Naked Wrist Syndrome - Teaching Note
Michael Taylor; Colin McDougall; Brent WinstonNota del Instructor IVEY-8B17A051-EMarketingTeaching note for product 9B17A051.Desde 0,00 €
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Hill & Levene Schools of Business : 2020s Business Education
Dwight Heinrichs; Michael TaylorCaso IVEY-W26088-EDirección estratégica, MarketingThe Hill & Levene Schools of Business (HLSB) Paul J. Hill Business School at the University of Regina, were considering widely divergent strategic alternatives, in what was expected to be a new and permanently altered post Covid-19 competitive environmentDesde 8,20 €
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Dot Autonomous Power Platform: The Future Of Farming - Teaching Note
Dwight Heinrichs; Michael Taylor; Marco CoppolaNota del Instructor IVEY-8B19A055-EMarketingTeaching note for product 9B19A055.Desde 0,00 €
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Paramount Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021C-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €