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Wrist & Rye: Curing the Naked Wrist Syndrome - Teaching Note
Michael Taylor; Colin McDougall; Brent WinstonNota del Instructor IVEY-8B17A051-EMarketingTeaching note for product 9B17A051.Desde 0,00 €
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Dot Autonomous Power Platform: The Future Of Farming - Teaching Note
Dwight Heinrichs; Michael Taylor; Marco CoppolaNota del Instructor IVEY-8B19A055-EMarketingTeaching note for product 9B19A055.Desde 0,00 €
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Dot Autonomous Power Platform: The Future Of Farming
Dwight Heinrichs; Michael Taylor; Marco CoppolaCaso IVEY-9B19A055-EIniciativa emprendedora, MarketingThe Dot autonomous agricultural platform, manufactured by SeedMaster Manufacturing, an innovative farm equipment manufacturer in White City, Saskatchewan, was a driver-less vehicle designed to replace the farm tractor. This vehicle allowed large-scale farDesde 8,20 €
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Premiere Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021D-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €
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Paramount Distributing Inc.: The Popcorn Predicament (Role Play)
Michael TaylorCaso IVEY-9B12A021C-ELiderazgo y Dirección de personas, MarketingThis is a supplement to The Popcorn Predicament: Competition, Conflict and Buying Behaviour.Desde 8,20 €
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Datavast Inc.: The Target Segment Decision
Michael Taylor; Maggie HaoCaso IVEY-9B12A020-EDirección estratégica, Iniciativa emprendedora, MarketingDatavast Inc., a product designer and manufacturer based in China, had just launched its new private cloud storage product, the Data Security Box. The general manager of Datavast was faced with the dilemma of who to sell this product to. He determined that segmenting by size was the most effective method, as customers in different industries and regions did not have very different needs or buying characteristics. However, SMEs (companies with 200...Desde 8,20 €