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David E. White: Executive Direct Line
Elizabeth M.A. Grasby; Gregory CritchleyCaso IVEY-9B15A017-EMarketingThe owner of a fine-menswear store needs to make some crucial decisions regarding his own new line of made-to-measure clothing. He has to decide how to best market a new line and make decisions regarding the target market, product, placement and promotion.Desde 8,20 €
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Dartmouth-Hitchcock Medical Center: Spine Care, Teaching Note
Huckman, Robert S.; Porter, Michael E.Nota del Instructor HBS-610068-EDirección estratégicaTeaching Note for [609016].Desde 0,00 €
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Brigham and Women's Hospital: Shapiro Cardiovascular Center, Teaching Note
Huckman, Robert S.; Porter, Michael E.Nota del Instructor HBS-610030-EServicios y operacionesTeaching Note for 608-175.Desde 0,00 €
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Mayo Clinic: The 2020 Initiative
Herzlinger, Regina E.; Huckman, Robert S.; Lesser, JennyCaso HBS-615027-EDescribes the challenges facing Dr. John Noseworthy, President and CEO, in implementing a long-term strategy for the growth of the Mayo Clinic-a leading academic medical center with a reputation for excellence in tertiary and quaternary health care. The case highlights the concurrent forces of regional and national competition and federal health care reform as factors complicating the plans of Mayo Clinic to grow through several channels. Student...Desde 8,20 €
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Brigham and Women's Hospital: Shapiro Cardiovascular Center
Porter, Michael E.; Huckman, Robert S.; Friese, Jeremy L.Caso HBS-608175-EServicios y operacionesTo maximize their effectiveness, color cases should be printed in color. Considers the situation facing Gary Gottlieb, president of Brigham and Women's Hospital (BWH), prior to the opening of BWH's integrated cardiovascular center. This case allows students to develop an appreciation of the strategic, financial, organizational, clinical, and physical aspects of integrating health care delivery around specific categories of disease. It provides an...Desde 8,20 €
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Dartmouth-Hitchcock Medical Center: Spine Care
Huckman, Robert S.; Porter, Michael E.; Gordon, Rachel; Kindred, NatalieCaso HBS-609016-EDirección estratégicaDescribes the Spine Center at Dartmouth-Hitchcock Medical Center, a multidisciplinary unit that offers patients suffering from spinal problems "one-stop" access to a range of providers including orthopedic surgeons, neurosurgeons, neurologists, medical specialists in physical medicine and pain management, mental health providers, and occupational and physical therapists. The Center was created to address what its founder, James Weinstein, M.D., s...Desde 8,20 €
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SaskTel
Elizabeth M.A. Grasby; Marsha WatsonCaso IVEY-9B09A009-EMarketingThe executive committee of SaskTel had recently approved a proposal to launch its LifeState health monitoring system to the Canadian marketplace. The company's senior director of marketing must develop a marketing plan, including distribution and promotion, for the proposed product launch in six months' time. She will have to make decisions quickly in order to present a proposal to the executive committee within two weeks.Desde 8,20 €
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Bambooya Corporation
Elizabeth M.A. Grasby; Emily SaundersCaso IVEY-9B08B010-EContabilidad y controlThe sole shareholder of a Newmarket, Ontario, bamboo wholesaler wants to complete all necessary accounting transactions in order to determine the fiscal 2007 results. Students are required to record all opening balances, the necessary transactions, and adjusting and closing entries. The case is a comprehensive one wherein the required transactions involve cash, accounts receivable (including write-offs, recoveries and bad debts), retail inventory...Desde 8,20 €
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Everything Rattan Inc.
John F. Graham; Anne M. Martin; David C. Shaw; Elizabeth M.A. GrasbyCaso IVEY-9B12N008-EFinanzasEverything Rattan has approached its bank for a loan. The bank needs to analyze the loan request and prepare a collateral analysis for the situation.Desde 8,20 €
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Rameco Distribution
Elizabeth M.A. Grasby; Alexander (A.J.) MillerCaso IVEY-9B14B010-EContabilidad y controlThe founding partners of this small company must decide whether to use a distributor to sell their products or continue to be their own sales representatives. The company sold a variety of environmentally friendly pens made from recycled paper, often used for fundraising efforts or company promotions. The partners had little access to capital, so they needed to consider the profitability and cash requirement of the alternatives and financing opti...Desde 8,20 €