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Beer for All: SABMiller in Mozambique
Margaret Sutherland; Tashmia IsmailCaso IVEY-9B14M026-EDirección estratégicaSABMiller, the world’s second largest brewer, has developed a business model in Mozambique that represents a radical departure from the firm’s traditional approach to beer production. Despite this multinational’s well-developed global supply chains and heavily centralized processes, it has disrupted both established processes and products and has, instead, innovated to produce a cassava-based beer in an effort to serve the low-income consumers wh...Desde 8,20 €
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Market Stretch
Gavin Price; Margaret SutherlandCaso IVEY-9B09M046-EDirección estratégica, MarketingBio-Oil is a multi-purpose skin care product that has gone from being sold only in South Africa to being the No. 1 scar treatment product in 16 of the 17 countries in which it is distributed. Retail sales have jumped from R3 million per annum to R1 billion from 2000 to 2008. Justin and David Letschert made key decisions to eliminate all of the other 119 products that were being manufactured by the company that they took over in 2000, and focused ...Desde 8,20 €
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Olitzki Property Holdings Catalyzes Change in Johannesburg
Anthony Wilson-Prangley; Jonathan Marks; Margaret SutherlandCaso IVEY-9B15M118-EDirección estratégica, Iniciativa emprendedoraThe large-scale abandonment of property in inner-city Johannesburg had brought waves of crime, illegal building occupation and general disinvestment. The founder of Olitzki Property Holdings (OPH) saw that an improvement at a precinct level, through carefully constructed partnerships with government, other property owners, tenants and illegal residents, was the key to building a sustainable, inclusive and socially grounded entrepreneurial busines...Desde 8,20 €