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Using Big Search Data to Map Your Market
Skiera, Bernd; Ringel, Daniel M.Artículo ART-2982-EMarketing, Tecnologías de la informaciónMarkets today are flooded with an increasing number of products and brands, making it difficult for companies to track how their products compete in the market. Big search data allow companies to obtain valuable insights on market share as well as on key competitors. But collecting and analyzing vast amounts of data pose huge challenges. In this article, the authors describe how they used clickstream data to visualize competition in product categ...Desde 8,20 €
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Aprovecha el big data para visualizar tu mercado
Skiera, Bernd; Ringel, Daniel M.Artículo ART-2982Marketing, Tecnologías de la informaciónDebido a la creciente proliferación de artículos y marcas, a las empresas les cuesta hacer un seguimiento de cómo compiten sus productos en el mercado. El big data de las búsquedas online les permite conocer mejor su cuota de mercado y a sus competidores clave. Pero obtener y analizar cantidades ingentes de datos plantea múltiples dificultades. En este artículo, los autores explican cómo se valieron de los datos del flujo de clics para vis...Desde 8,20 €
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Invictus: Introducing Leadership Competencies, Character and Commitment - Teaching Note
Gerard Seijts; Jeffrey Gandz; Mary M. CrossanNota del Instructor IVEY-8B14C016-ELiderazgo y Dirección de personasTeaching note for product 9B14C016.Desde 0,00 €
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Coping With Complexity
Niels Billou; Mary M. Crossan; Gerard SeijtsArtículo IVEY-9B10TC01-EDirección estratégicaCoping with the complexity of today's business environment is not about predicting the future or reducing risk. It's about building the capacity, in yourself, your people, and the organization to adapt continuously and learn speedily, in order to maximize the chances of seizing fleeting opportunities. These authors' excellent suggestions will help today's leaders cope with complexity.Desde 8,20 €
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A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited - Teaching Note
Mary M. Crossan; Gerard Seijts; Ken MarkNota del Instructor IVEY-8B07M53-EDirección estratégica, Iniciativa emprendedoraTeaching note for product 9B07M053.Desde 0,00 €
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Developing Leadership Character
Mary M. Crossan; Jeffrey Gandz; Gerard SeijtsArtículo IVEY-9B12TA07-ELiderazgo y Dirección de personasThe sum of virtues, values, and traits equals good character, which, in addition to competence and commitment, is one of the three components that make a leader effective and respected. For many, however, virtues and values remain undefinable or elusive. These authors define and de-construct them, and in the process demonstrate how character helps people in their personal journeys to become better leaders. Furthermore, they explain how character ...Desde 8,20 €
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The Cross-Enterprise Leader
Mary M. Crossan; Jeffrey Gandz; Gerard SeijtsArtículo IVEY-9B08TD03-ELiderazgo y Dirección de personasVisualize a leader with virtues such as courage and integrity, as well as five key types of intelligence, and you've got a clear picture of the cross-enterprise leader. So equipped, such a leader has what it takes to adopt the enterprise-wide perspective that is necessary to make the right decisions for creating and delivering value to all stakeholders. These Ivey professors describe how an organization develops the type of leader to succeed in t...Desde 8,20 €
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A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited
Mary M. Crossan; Gerard Seijts; Ken MarkCaso IVEY-9B07M053-EDirección estratégica, Iniciativa emprendedoraIn late November 2002, halfway through the vital Christmas selling season, William E. Aziz, hired to turn around White Rose Crafts and Nursery Sales Limited (White Rose), has to decide what to do. White Rose is under Companies' Creditors Arrangement Act (CCAA) protection, having breached its debt covenants. The company's upper and middle management is frustrated that their efforts since 1999 have not turned the firm around. The remaining employee...Desde 8,20 €
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Invictus: Introducing Leadership Competencies, Character and Commitment
Gerard Seijts; Jeffrey Gandz; Mary M. CrossanCaso IVEY-9B14C016-EDirección estratégica, Liderazgo y Dirección de personasBusiness schools have done an admirable job of teaching competencies, and many business organizations have defined the framework of competencies that are required to be successful in the institution. However, much less attention has been spent on leadership character and the importance of commitment to the leadership role. There is no consistent understanding among executives about what character means, despite a concurrence that it is important....Desde 8,20 €
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Leadership Character and Corporate Governance
Jeffrey Gandz; Mary M. Crossan; Gerard Seijts; Mark RenoArtículo IVEY-9B13TC07-ELiderazgo y Dirección de personasCorporate directors should look for three criteria in executives: competencies, commitment, and character. This article focuses on leadership character, the least understood of the three criteria. The authors met with over 300 business leaders on three continents, who identified character weaknesses or defects — including overconfidence, lack of transparency, and lack of accountability — as central to the Global Financial Crisis. The authors posi...Desde 8,20 €