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Red Star Macalline: Strategic Evolution
Jie Li; Jean-Louis SchaanCaso IVEY-9B17M086-EDirección estratégica, Iniciativa emprendedoraIn 2016, the founder and chief executive officer of Red Star Macalline, China’s largest furniture shopping mall operator, was finalizing the company’s new growth plan—the “1001 Strategy.” The plan was to be implemented in two phases: first, building 1,000 brick-and-mortar shopping malls, focused on home improvement products, and then integrating the malls into a seamless ecosystem through a single overarching Internet platform. The company faced ...Desde 8,20 €
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ArcelorMittal (B)
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B10M002-EDirección estratégicaFrom the perspectives of the senior executive of Mittal and the senior executive of Arcelor, this case looks at post-merger integration. As with many mergers, the ArcelorMittal merger was touted as a merger of equals. Unlike most, it was actually managed as such and it worked. The case series looks at three critical decision points (one for each case) and challenges that the two senior executives faced from the line organization during the execut...Desde 5,74 €
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ArcelorMittal (C)
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B10M003-EDirección estratégicaFrom the perspectives of the senior executive of Mittal and the senior executive of Arcelor, this case looks at post-merger integration. As with many mergers, the ArcelorMittal merger was touted as a merger of equals. Unlike most, it was actually managed as such and it worked. The case series looks at three critical decision points (one for each case) and challenges that the two senior executives faced from the line organization during the execut...Desde 5,74 €
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ArcelorMittal (A)
Jean-Louis Schaan; Ramasastry ChandrasekharCaso IVEY-9B10M001-EDirección estratégicaFrom the perspectives of the senior executive of Mittal and the senior executive of Arcelor, this case looks at post-merger integration. As with many mergers, the ArcelorMittal merger was touted as a merger of equals. Unlike most, it was actually managed as such and it worked. The case series looks at three critical decision points (one for each case) and challenges that the two senior executives faced from the line organization during the execut...Desde 8,20 €
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Hopax (B)
Jean-Louis Schaan; Yung-Chien LouCaso IVEY-9B10M005-EDirección estratégica, Iniciativa emprendedoraThis supplement to Hopax (A), product number 9B10M004, explains that, unlike the other players, Hopax decides to fight in court after Staples, Hopax's largest customer in the United States, decides to cancel its contract.Desde 5,74 €
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Hopax (C)
Jean-Louis Schaan; Yung-Chien LouCaso IVEY-9B10M006-EDirección estratégica, Iniciativa emprendedoraThis supplement to Hopax (A), product number 9B10M004, recounts the events that followed until 2008 and explains how the company applied principles of judo strategy to become the second largest supplier of repositionable notes in the world.Desde 5,74 €
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Phil Chan (A)
Paul W. Beamish; Jean-Louis SchaanCaso IVEY-9B08M038-EDirección estratégicaThe case deals with a scam that has been run out of Nigeria since 1990. In it, foreign companies are approached for their assistance in facilitating an international transfer of funds in order to receive a very large but unearned commission. In the case, a Hong Kong-based manager who is travelling to Nigeria is unaware that he is walking into a situation where his company is about to be cheated. The objective of the case is to raise the issue of ...Desde 8,20 €
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iMPath Networks
Terrence Kulka; Jean-Louis Schaan; Ken MarkCaso IVEY-9B06M094-EDirección estratégica, Iniciativa emprendedoraThe vice-president marketing (VP) for iMPath Networks, a leading provider of managed video networks for surveillance and enterprise applications, is presented with an offer to take over as CEO of the firm. It was October 2001 and iMPath was in poor shape after growth in expenses outpaced sales growth from 1999 to 2000 when the firm pursued aggressive growth targets in international markets while increasing the number of employees. Unfortunately f...Desde 8,20 €
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Phil Chan (B)
Paul W. Beamish; Jean-Louis SchaanCaso IVEY-9B08M039-EDirección estratégicaEn route to Nigeria the decision maker learns that he is walking into a scam and must decide whether to show up for the scheduled meetings or to return home immediately. The case illustrates ways of being drawn into unethical situations, and the severe implications for both the individual and organization if they do participate. This (B) case can be distributed part way through the class (with undergraduates) or at the same time as the (A) case(9...Desde 5,74 €
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CivicAction (B): The Target
Jean-Louis Schaan; Gerard SeijtsCaso IVEY-9B16C019-ELiderazgo y Dirección de personasSupplement to CivicAction (A): Launching a Multi-stakeholder Initiative, 9B16C018.Desde 5,74 €