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BreadTalk Group: Transformation through Talent and Technology
Jean Lee; Rebecca Chung; Leah TanCaso IVEY-9B21C008-ELiderazgo y Dirección de personasFounded in 2000, with its headquarters in Singapore, BreadTalk Group Limited used a creative lifestyle concept to attract consumers who were accustomed to viewing bread as inexpensive, basic food. In 2003, the company founder and chairman achieved his goal of listing the company on the Singapore stock exchange to raise capital for scaling up operations. By mid-2018, the company had grown to become a regional, multi-brand food and beverages enterp...Desde 8,20 €
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BreadTalk Group: Transformation through Talent and Technology - Teaching Note
Jean Lee; Rebecca Chung; Leah TanNota del Instructor IVEY-8B21C008-ELiderazgo y Dirección de personasTeaching note for product 9B21C008.Desde 0,00 €
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Wensli Silk: Succession and International Luxury Branding - Teaching Note
Jean Lee; Rebecca ChungNota del Instructor IVEY-8B16C023-ELiderazgo y Dirección de personasTeaching Note for product 9B16C023.Desde 0,00 €
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Xiangdu: Succession of Entrepreneurial Spirit
Jean Lee; Liman ZhaoCaso IVEY-9B18C002-EIniciativa emprendedora, Liderazgo y Dirección de personasThis case discusses the question of the inheritance of power and entrepreneurial spirit in the family run Xinjiang Yier High Technique Agriculture Company and its wine brand and subsidiary Xinjiang Xiangdu Winery Co. Ltd. (Xiangdu). In 1998, the company’s founder took her family to break new ground for growing grapes in the vast expanse of the Gobi Desert. In 2002, she founded Xiangdu, and the company’s focus gradually shifted from grape growing ...Desde 8,20 €
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MobiChair - Teaching Note
H. Irving Grousbeck, Sara RosenthalNota del Instructor SGSB-E491TN-EIniciativa emprendedoraThe MobiChair case describes the story of Lucy Ahn and Josh McKinnon, graduates of Stanford’s Graduate School of Business who are also in a relationship, who take on the role of co-CEOs of a power wheelchair company after being offered the position by a mentor who is on the company’s board. MobiChair is facing stalled growth and the board hopes to revive the company with new leadership. Though hesitant at first, the couple decides to take on th...Desde 0,00 €
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MobiChair
H. Irving Grousbeck, Sara RosenthalCaso SGSB-E491-EIniciativa emprendedoraThe MobiChair case describes the story of Lucy Ahn and Josh McKinnon, graduates of Stanford’s Graduate School of Business who are also in a relationship, who take on the role of co-CEOs of a power wheelchair company after being offered the position by a mentor who is on the company’s board. MobiChair is facing stalled growth and the board hopes to revive the company with new leadership. Though hesitant at first, the couple decides to take on th...Desde 8,20 €