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Mary Kay China: People and Love
Jean Lee; Liman Zhao; Yunting LuCaso IVEY-9B17C006-EDirección estratégica, Liderazgo y Dirección de personasMary Kay (China) Cosmetics Co., Ltd. (Mary Kay China) was one of China’s leading direct-enterprises in skincare products and cosmetics. In September 2015, the president of Mary Kay China was considering how best to continue to grow the company in the face of increasing e-commerce. The parent company and all its subsidiaries ascribed to the mission of enriching women’s lives; its guiding principles emphasized relationships and connections between ...Desde 8,20 €
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Alibaba Group's Corporate Values
Jean Lee; Rebecca Chung; An JingCaso IVEY-9B15C010-EDirección estratégica, Liderazgo y Dirección de personasA merchant fraud scandal threatened Chinese e-commerce group, Alibaba Group, endangering its positioning, corporate values, reputation, brand strength, share price value and performance. It compromised Alibaba’s leaders’ credibility and the public’s perception of the trustworthiness of Internet-based trading. In the fallout of the scandal, two talented executives were accused of negligence. The board of directors had to decide how to respond to t...Desde 8,20 €
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Xiangdu: Succession of Entrepreneurial Spirit - Teaching Note
Jean Lee; Liman ZhaoNota del Instructor IVEY-8B18C002-ELiderazgo y Dirección de personasTeaching note for product 9B18C002.Desde 0,00 €
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Neoglory Holdings Group: The Succession Choice - Teaching Note
Jean Lee; Rebecca ChungNota del Instructor IVEY-8B15C040-ELiderazgo y Dirección de personasTeaching note for product 9B15C040.Desde 0,00 €
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BreadTalk Group: Transformation through Talent and Technology - Teaching Note
Jean Lee; Rebecca Chung; Leah TanNota del Instructor IVEY-8B21C008-ELiderazgo y Dirección de personasTeaching note for product 9B21C008.Desde 0,00 €
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Wensli Silk: Succession and International Luxury Branding - Teaching Note
Jean Lee; Rebecca ChungNota del Instructor IVEY-8B16C023-ELiderazgo y Dirección de personasTeaching Note for product 9B16C023.Desde 0,00 €
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Wensli Silk: Succession and International Luxury Branding
Jean Lee; Rebecca Chung; An JingCaso IVEY-9B16C023-EDirección estratégica, Iniciativa emprendedora, Liderazgo y Dirección de personasIn 2011, China-based Wensli Group’s newly appointed chairwoman was preparing to transform the company’s silk business into a global luxury brand. It was a lofty goal for a company that started out as a township silk factory before growing into the largest silk-producing company in China. Tapping into the luxury market, however, presented a challenge because Chinese companies were better known for producing cost-conscious products. That meant Wens...Desde 8,20 €
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Xiangdu: Succession of Entrepreneurial Spirit
Jean Lee; Liman ZhaoCaso IVEY-9B18C002-EIniciativa emprendedora, Liderazgo y Dirección de personasThis case discusses the question of the inheritance of power and entrepreneurial spirit in the family run Xinjiang Yier High Technique Agriculture Company and its wine brand and subsidiary Xinjiang Xiangdu Winery Co. Ltd. (Xiangdu). In 1998, the company’s founder took her family to break new ground for growing grapes in the vast expanse of the Gobi Desert. In 2002, she founded Xiangdu, and the company’s focus gradually shifted from grape growing ...Desde 8,20 €
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Midea Group: Founder to CEO Succession
Ziqian (Stella) Zhao; Jean LeeCaso IVEY-9B17C012-ELiderazgo y Dirección de personasMidea Group Co., Ltd. was a white goods empire built by its Chinese founder over several decades; consequently, the Midea brand led the home appliance industry in China. In August 2012, the 70-year-old founder and chairman retired as board chairman. The founder’s chosen successor was a 45-year-old professional manager and the former chairman and chief executive officer of one of Midea Group’s firms. This manager faced a grim situation as he took ...Desde 8,20 €
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Leading Change at Michelin's Shanghai Factory (B)
Jean Lee; Rebecca Chung; Jianhua (Jenny) Zhu; Chun (Jane) XieCaso IVEY-9B14C013-EDirección estratégica, Liderazgo y Dirección de personasThis is a supplement to 9B14C012.Desde 5,74 €