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Coral Divers Resort
Paul W. Beamish; Kent E. Neupert; Andreas SchotterCaso IVEY-9B08M041-EDirección estratégica, Iniciativa emprendedoraThe owner of a small scuba diving operation in the Bahamas is reassessing his strategic direction in the light of declining revenues. Among the changes being considered are shark diving, family diving, exit, and shifting operations to another Caribbean location. These options are not easily combined, nor are they subtle. The case is intended to provide a work-out on the relationship between strategy, organization and performance, and how changes ...Desde 8,20 €
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ING Insurance Asia/Pacific
Rod E. White; Paul W. Beamish; Andreas SchotterCaso IVEY-9B06M083-EDirección estratégicaThe new chief executive officer (CEO) of ING Insurance Asia/Pacific wants to improve the regional operation of the company. ING Group was a global financial services company of Dutch origin with more than 150 years of experience. As part of ING International, ING Insurance Asia/Pacific was responsible for life insurance and asset/wealth management activities throughout the region. The company was doing well, but the new CEO believed that there we...Desde 8,20 €
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Research in Motion: Managing Explosive Growth
Rod E. White; Paul W. Beamish; Daina MazutisCaso IVEY-9B08M046-EDirección estratégicaResearch in Motion (RIM) is a high technology firm that is experiencing explosive sales growth. David Yach, chief technology officer for software at RIM, has received notice of an impending meeting with the co-chief executive officer regarding his research and development (R&D) expenditures. Although RIM, makers of the very popular BlackBerry, spent almost $360 million in R&D in 2007, this number was low compared to its largest competitors, both ...Desde 8,20 €
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ING Insurance Asia/Pacific (Spanish version)
Rod E. White; Paul W. Beamish; Andreas SchotterCaso IVEY-9B06MS083Dirección estratégicaThe new chief executive officer (CEO) of ING Insurance Asia/Pacific wants to improve the regional operation of the company. ING Group was a global financial services company of Dutch origin with more than 150 years of experience. As part of ING International, ING Insurance Asia/Pacific was responsible for life insurance and asset/wealth management activities throughout the region. The company was doing well, but the new CEO believed that there we...Desde 8,20 €
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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCaso HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Desde 8,20 €
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Palliser Furniture Ltd.: The China Question (Spanish version)
Paul W. Beamish; Jing'an TangCaso IVEY-9B04MS05Dirección estratégicaPalliser es la compania mueblera en segundo lugar mas grande de Canada. La compania tiene instalaciones de produccion en Canada, Mexico e Indonesia, y experimentado con el corte y la costura del cuero en China. La compania esta mirando mas lejos l'ampliacion de la relacion con China. Desde que Palliser instalo una planta en Mexico, la compania habia hecho frente a la presion competitiva de aumento de Asia, especialmente de China. El presidente de...Desde 8,20 €
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Supply Chain Collaboration at JD.com
Yinan Qi; Paul W. Beamish; Xin Li; Ke GongCaso IVEY-9B21D009-EDirección estratégica, Servicios y operacionesAt the November 2019 Open Day conference, the vice-president of JD.com shared his understanding of the role that supplier collaboration played in an uncertain environment. Through 15 years of fast growth, JD.com had become the largest business-to-consumer platform in China with more than 30,000 suppliers. Using a boundless retail strategy, JD.com had to build a seamless channel from supplier to customer, which required a close look at how to coll...Desde 8,20 €
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Angie's List: Ratings Pioneer Turns 20
Dolan, Robert J.; Israeli, AyeletCaso HBS-517016-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). In 1995, before people "googled" or "yelped," Angela Hicks (HBS, 2000) was establishing her Angie's List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it, "particularly on high cost of failure s...Desde 8,20 €
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Priceline.com: Ponga precio usted mismo
Dolan, Robert J.Caso HBS-503S45MarketingPriceline.com es un concepto nuevo cambiando el ajuste de los precios de los vendedores a los compradores. La compañía aspira a utilizar su proceso patentado de unidades de publicidad de la demanda a precios nombrados a los proveedores en muchas categorías. Este caso se centra en su uso inicial en la industria aérea.Desde 8,20 €
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CNS Worldwide, Teaching Note
Dolan, Robert J.; Easwar, KarthikNota del Instructor HBS-917532-EMarketingTeaching note for case 917531.Desde 0,00 €