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Supply Chain Collaboration at JD.com
Yinan Qi; Paul W. Beamish; Xin Li; Ke GongCaso IVEY-9B21D009-EDirección estratégica, Servicios y operacionesAt the November 2019 Open Day conference, the vice-president of JD.com shared his understanding of the role that supplier collaboration played in an uncertain environment. Through 15 years of fast growth, JD.com had become the largest business-to-consumer platform in China with more than 30,000 suppliers. Using a boundless retail strategy, JD.com had to build a seamless channel from supplier to customer, which required a close look at how to coll...Desde 8,20 €
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Toyota Tsusho in the South Pacific
Paul W. Beamish; Gary Bowman; Daniel Abrahams; Alex BeamishCaso IVEY-9B20M134-EDirección estratégicaIn 2018, Toyota Tsusho South Pacific Holdings, the leading automotive company in the South Pacific, was celebrating its 20th anniversary. The company, which operated a network of 27 dealerships through subsidiary companies in seven island nations, had been through a number of dramatic changes since its origins in the 19th century, and its Brisbane, Australia, office had transitioned from its early role as a corporate head office with 15 employees...Desde 8,20 €
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Toyota Tsusho in the South Pacific (Spanish version)
Paul W. Beamish; Gary Bowman; Daniel Abrahams; Alex BeamishCaso IVEY-W29924Dirección estratégicaIn 2018, Toyota Tsusho South Pacific Holdings, the leading automotive company in the South Pacific, was celebrating its 20th anniversary. The company, which operated a network of 27 dealerships through subsidiary companies in seven island nations, had been through a number of dramatic changes since its origins in the 19th century, and its Brisbane, Australia, office had transitioned from its early role as a corporate head office with 15 employees...Desde 8,20 €
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Tianlong Company and the Toxic Capsule Scandal
Lili Dong; Paul W. BeamishCaso IVEY-9B12M103-EDirección estratégicaThis case presents the perspective of a Chinese company, Zhejiang Tianlong Capsule Co. Ltd. (Tianlong), and its experiences with the negative impact of an industry scandal. On April 15, 2012, China Central Television disclosed that several capsule producers in Ru’ao had illegally used industrial-grade gelatin to produce medical capsules. The capsules were found to contain excessive chromium, a heavy metal harmful to human health.Tianlong was not ...Desde 8,20 €
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Absolut Vodka: The Spirit of a Brand - Teaching Note
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineNota del Instructor DARDEN-M-0832TN-EMarketingTeaching note for product M-0832Desde 0,00 €
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Absolut Vodka: The Spirit of a Brand
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineCaso DARDEN-M-0832-EMarketingThis case is used in Darden's core Marketing course and in the Pricing elective. It would work well in course modules covering the topics of branding or product line management. A teaching note is available for instructors. Soon after Pernod Ricard acquires Absolut vodka and other brands, the economic downturn results in changes in purchasing behavior away from premium to standard products. Brand managers consider whether to introduce a "basic" A...Desde 8,20 €
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Supply Chain Collaboration at JD.com - Teaching Note
Yinan Qi; Paul W. Beamish; Xin Li; Ke GongNota del Instructor IVEY-8B21D009-ETeaching note for product 9B21D009.Desde 0,00 €
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ING Insurance Asia/Pacific
Rod E. White; Paul W. Beamish; Andreas SchotterCaso IVEY-9B06M083-EDirección estratégicaThe new chief executive officer (CEO) of ING Insurance Asia/Pacific wants to improve the regional operation of the company. ING Group was a global financial services company of Dutch origin with more than 150 years of experience. As part of ING International, ING Insurance Asia/Pacific was responsible for life insurance and asset/wealth management activities throughout the region. The company was doing well, but the new CEO believed that there we...Desde 8,20 €
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Beiersdorf AG: Expanding Nivea's Global Reach
Paul W. Beamish; Vanessa HasseCaso IVEY-9B13M016-EDirección estratégicaIn 2012, two years after a major restructuring project had begun at German skin care producer Beiersdorf, the process was still ongoing. The new chief executive officer (CEO) inherited several challenges from his predecessor, including the difficult implementation of the new transnational strategy, opposition from employees and the work council, and ineffective market-entry strategies (especially in China). Strong competitors and a slow rate of e...Desde 8,20 €
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A Note on International Joint Venture Advisory Roles (Spanish version)
Alan MacCharles; Paul W. Beamish; Mark SchaubNota técnica IVEY-W29909Dirección estratégicaMost managers in an international business are likely to be involved with international joint ventures (IJVs) during their career. IJVs have a greater chance of success if the businesses involved have good advisers on their teams. However, it can be a challenge to know what advisers to hire and how best to utilize their expertise. Drawing on their extensive career experience, the authors recommend best practices for hiring and working with intern...Desde 8,20 €