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The Challenges of International Entrepreneurship at Expatica.com
Christopher Williams; Judith vanHerwaardenCaso IVEY-9B11M085-EDirección estratégica, Iniciativa emprendedoraIn April 2011, the management team at Expatica Communications B.V. was reviewing the progress of the company and the opportunities for future growth. The management team had to take stock: the external environment was rapidly changing, and threats from competitors were on the rise. Expatica had been founded 11 years earlier to provide English-language information and news to the expatriate community in Europe, delivering its services primarily ov...Desde 8,20 €
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Affinity Labs, Inc.
Lassiter, Joseph B.; Kind, LizCaso HBS-809019-EIniciativa emprendedoraIn November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold Military.com to. Within its first year of operations, Affinity Labs launched eight vertical portals including PoliceLink, NursingLink, TechCommunity, and IndiaOn. While the company was w...Desde 8,20 €
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Time Out: A New Global Strategy to Bring Back Profit
Christopher Williams; Umair ShafiqueCaso IVEY-9B17M063-EDirección estratégica, Iniciativa emprendedoraIn June 2016, the chief executive officer (CEO) of the United Kingdom-based Time Out Group PLC (Time Out), had just taken the company through an initial public offering, raising much-needed capital for investment and growth. Time Out, which provided consumers with information, tickets, and access to theatre, concerts, and events, as well as food, drink, and cultural experiences in its Time Out Market, had reported significant losses in 2014 and 2...Desde 8,20 €
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Onefinestay: Building a Luxury Experience in the Sharing Economy
Avery, Jill; Keinan, Anat; Kind, LizCaso HBS-515072-EMarketingMiranda Cresswell, marketing director, and Greg Marsh, founder and CEO of onefinestay, were grappling with branding and positioning dilemmas. onefinestay offered high-end home rentals to travelers who sought a more authentic and local experience than a typical upscale hotel might provide. onefinestay's brand had been "hacked" together quickly during the company's early years. After five years of rapid growth, Marsh brought Cresswell on board to d...Desde 8,20 €
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EducationSuperHighway
Steven Kaplan, Robert; Bildner, James; Kind, LizCaso HBS-116027-EContabilidad y controlDesde 8,20 €
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NetApp
Narayandas, Das; Kind, LizCaso HBS-511058-EMarketingNetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half the growth coming from channel sales. To meet those goals, a number of issues that had developed around the channel sales program would need to be addressed.Desde 8,20 €
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Arthur Rock
Hardymon, G. Felda; Nicholas, Tom; Kind, LizCaso HBS-813138-EIniciativa emprendedoraArthur Rock was known as one of the country's first venture capitalists and was instrumental in launching major Silicon Valley firms, such as Fairchild Semiconductor, Intel Corporation, Apple Computer, Inc., Scientific Data Systems and Teledyne Incorporated. He was the first venture capitalist to be featured on the cover of Time magazine. Rock was adamant that his success was due to luck and being in the right place at the right time. Others argu...Desde 8,20 €
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AngelList in 2017
Nanda, Ramana; White, Robert F.; Kind, LizCaso HBS-818041-EIniciativa emprendedoraDesde 8,20 €
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RentJuice
Eisenmann, Thomas R.; Kind, LizCaso HBS-811069-EIniciativa emprendedoraRentJuice, founded in mid-2008, provided a subscription software service-sold via phone and live online webinars-that allowed real estate professionals like brokers and agents to manage and market rental listings, communicate with clients, and complete transaction paperwork (e.g., tenant applications, credit screening, lease documents), all through a single, intuitive, web-based interface. The case explores RentJuice's early development and the c...Desde 8,20 €