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Semir's E-Commerce: Success and Exploration
Juan Shan; William Wei; Xiaojia Sunny WangCaso IVEY-9B18A019-EDirección estratégica, MarketingZhejiang Semir E-Commerce Co. Ltd., the online subsidiary of Chinese casual clothing company Zhejiang Semir Group Co. Ltd. (Semir), grew continuously from its launch in 2012 to become a main contributor to Semir’s success, contributing approximately 30 per cent of Semir’s annual revenue by 2016. Semir entered the online market relatively late after many competing Chinese clothing manufacturers had already established their presence online. Yet it...Desde 8,20 €
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Semir's E-Commerce: Success and Exploration - Teaching Note
Juan Shan; William Wei; Xiaojia Sunny WangNota del Instructor IVEY-8B18A019-EMarketingTeaching note for product 9B18A019.Desde 0,00 €
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JD.Com: Responding to a CEO Crisis
Lu Zhang; William Wei; Yanming Liao; Jieyan Song; Yi WuCaso IVEY-9B20M018-EDirección estratégicaIn August 2018, the founder and chief executive officer of JD.com, one of China’s largest e-commerce sites, was accused of sexual assault and was arrested. He denied wrongdoing and was released less than a day later. One week after his return to China, JD.com’s share value hit a 19-month low. In November 2018, the company announced that its customer base had shrunk for the first time since 2014. The impact from the investigation into the alleged ...Desde 8,20 €
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CaiHong: Combining Legal Services and the Internet
Weiwei Huo; William Wei; Peihong Xie; Xiaohan Hu; Etayankara Muralidharan; Haining Wu; Yi HuangCaso IVEY-9B20D004-EDirección estratégicaShanghai Jiujia Information Technology Co., Ltd. (CaiHong) was founded in April 2015 by entrepreneur Junyuan Huang. The company has transitioned from an e-commerce platform to a software-as-a-service (SaaS) platform to better compete in China’s Legal Service Plus Internet (LSPI) industry. While exploring some key concepts about CaiHong, such as market positioning, business model innovation, SaaS, and growth strategies, several questions are raise...Desde 8,20 €
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Engie Fires CEO: Was Performance the Only Issue
Arpita Agnihotri; Saurabh BhattacharyaCaso IVEY-9B20M142-EDirección estratégicaIn February 2020, the board of directors of the French energy utility company, Engie SA (Engie), terminated the services of the company’s chief executive officer (CEO). Before her departure, this CEO was the only female CEO among the Cotation Assistée enDesde 8,20 €
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Starbucks Corporation: Fighting Racial Bias - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaNota del Instructor IVEY-8B20M001-EDirección estratégicaTeaching note for product 9B20M001.Desde 0,00 €
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Boeing 737 MAX: Dethroned by Competitive Rivalry - Teaching Note
Saurabh Bhattacharya; Arpita AgnihotriNota del Instructor IVEY-8B20M035-EDirección estratégicaTeaching note for product 9B20M035.Desde 0,00 €
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Elon Musk: Saving the Fate of Tesla - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaNota del Instructor IVEY-8B19C009-ELiderazgo y Dirección de personasTeaching note for product 9B19C009.Desde 0,00 €
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Intel Corporation: Outsourcing Dilemma - Teaching Note
Saurabh Bhattacharya; Arpita AgnihotriNota del Instructor IVEY-W25608-EDirección estratégicaTeaching note for product W25607.Desde 0,00 €
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Primark Stores Limited: Low-cost Strategy and Sustainability Initiatives - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaNota del Instructor IVEY-8B20M059-EDirección estratégicaTeaching note for product 9B20M059.Desde 0,00 €